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InnovationAus refreshes and launches Asia arm

By Elliott Richardson in Media News on
Policy and innovation news site, InnovationAus has undergone a facelift and launched its own Asia reporting desk, named InnovationAsia.
 
InnovationAsia currently sits under its parent site but will become a standalone content producer in the future.
InnovationAus publisher Corrie McLeod spoke to exclusively to Influencing about the recent changes, saying she hoped to bring a more Australian perspective to innovation reporting and policy reporting in Asia.
 
“James [editor of InnovationAus, James Riley] was very keen to make sure that the reporting really focused on markets to the north. I think the view was that there's a lot of connection and reporting when it comes to Silicon Valley and also I guess other parts of the UK and Europe. But for us being part of the region there was a lot of opportunity to shed some light on where Australia played a role in the innovation sector from a regional perspective. 
 
“So it's always been a focus over the last two or three years, quite a bit of time being networking relationships, trade missions and better understanding the region in advance of the launch,” she said.
 
InnovationAsia is currently in a soft-launch phase as the company branches out, but McLeod said they will be bringing expert contributors on-board as well as diving into the China market.
 
“It is currently a soft-launch but there's a mix of things including you'll see Graeme Philipson's byline, we're just working with trade organisations and networks that we've created on contributing content from people we consider as experts in each of those regions. We're just trying to go country by country and get the lay of the land. What are the opportunities and the landscape in Japan for example? You'll see we had a contributed piece from Innovation Dojo.
 
“We've taken a basic snapshot and we'll continue to build on top of that. China is obviously the big question for everyone. There is a base level of reporting that we can do externally, but what we will be doing is partnering off with an organisation that has a business involved in publishing insights on policy from China, so that's coming because we understand it's very difficult to report on that meaningfully not being in the region and it's a complex area and it's one they've invested in heavily.”
 
McLeod adds that they will continue to build the editorial group in house.
 
“Building the editorial team is always something we've wanted to do. Building it regionally is always something that we wanted to do. Our ambition is absolutely to have in field reporting growing the team. I know from James' perspective it's something he would love.”
 
With 2020 on the horizon, McLeod reflected on a busy 2019 that has allowed the publisher to reset.
 
“Apart from InnovationAsia, which is really important for us, also I think 2019 for InnovationAus has been a real deep breath and a reset. I think we've taken a lot of those learnings, what our publishing looks like, what our values look like, what our readers look like, what our partners want to see.
 
“I think we know now what we're very good at and we know what our opportunities are and I think we've mobilised to take advantage of those in 2020 just given the re-alignment in 2019.”
 
McLeod added that being an independent media outlet has been challenging but has allowed them the freedom to adapt in an ever changing landscape.
 
“It's been an experiment in investing in independent media and it's been a journey but I think having the luxury— which is sometimes a painful luxury —of being independent is starting to get interesting for us.
 
“Publishing and media is a really tricky place to be and that landscape is always shifting and I guess we're really enjoying being a part of it in a way where we can apply some experience through some independent, challenging subjects and hope it makes an impact,” said McLeod. 
 

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