IN PR: We. Comms expands APAC leadership; Wiseman finds home in Archetype
By Staff writers in Marcoms News on Monday, 06th July 2026 at 5:44pmWe. Communications expands APAC advisory leadership

We. Communications has strengthened its Asia-Pacific leadership team, welcoming Arif Rajab and Brian Keenan, aimed at expanding its corporate advisory and AI consulting capabilities.
Arif Rajab has joined as managing director, corporate advisors, while Brian Keenan has been promoted to managing director, AI and data advisors. Both will report to APAC president Nitin Mantri and join the agency's APAC leadership and global advisory teams.
In his new role, Rajab will lead We.'s corporate advisory team across Singapore and Asia-Pacific, advising clients on reputation, corporate communications and brand strategy. He joins from Weber Shandwick, where he most recently served as general manager, Singapore, following a decade le...
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