In Pictures: Marketing-Interactive Australia launches
By Will McLennan in Media News on Friday, 04th July 2025 at 8:21amLast night, Influencing attended the Australian launch of trade publication Marketing-Interactive, held at the Ivy Penthouse in Sydney. On stage, Marketing Interactive Australia Editor Matthew Eaton was clearly excited to formally launch the publication, outlining the aims and focus for the Australian operation.
Eaton drove the launch of Marketing Interactive in Hong Kong in 2007 and was group editor across the Singapore, Malaysia, and China editorial teams.
Before that he was news editor at Australia’s oldest advertising trade media publication AdNews, which is owned by Yaffa Media.
The Marketing-Interactive launch in Australia comes off the back of maintaining a strong presence in Hong Kong, Malaysia, Indonesia, Philippines, Singapore, Thailand with the publication's parent ...
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