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Illuminate lands Avast deal

By Jonas Lopez in Marcoms News on

Illuminate CommunicationsPR/communications agency Illuminate Communications has been awarded the ANZ representation for cybersecurity company Avast.

The new deal will see Illuminate develop and execute integrated PR campaigns for Avast and AVG platforms, to increase its brand reputation in the region. In addition to internet security, Avast is angling its products for protection in IoT devices.

“With the world going online to stay connected through the COVID-19 pandemic, digital security has never been more important. We are excited to have come on board with Avast as one of the largest digital security companies in the world; and we are looking forward to working closely with them to develop strategic and creative communications that drive their mission of keeping the world safe online,” said Illuminate managing partner Brannon Valmadre.

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PRIA’s national conference goes online

By Elliott Richardson in Marcoms News on
The Public Relations Institute of Australia’s annual conference, due to be held on 27 and 28 October has been shifted entirely online due to the COVID-19 pandemic.
 
This year’s conference will be focused on the government and business responses to the pandemic and how the PR industry will be impacted by such dramatic changes in the way we work.
 
PRIA national president Leigh McClusky said the theme of this year’s conference came from a desire to analyse how the pandemic had benefited some but impacted others.
 
“The theme for the conference was borne out of the tumultuous year that 2020 has been and the impact it has had on our industry, where for some it has been a major challenge whilst for others it has delivered new opportunities,” McClusky said.
 
She adds that COVID-19 has changed the way PR professionals now interact with their audiences and this will be a key component of the conference.
 
“I think in the short

360PR lands BATHEFEX account

By Jonas Lopez in Marcoms News on

NSW agency 360PR has become the agency of record for the BATHEFEX home spa essentials line.

Produced by Chemcorp International, the BATHEFEX line comprises Epsom salt baths available in various fragrances, hand/leg masks, and soaps. It is being angled as an end-of-day relaxation product.

Select outlets in Sydney are currently carrying the products.

“BATHEFEX believes in the art of bathing, it is a ritual we live and breathe. We are excited to re-launch this brand into the market. They are affordable, readily available and contain sought-after ingredients, wrapped up in beautiful packaging,” said Chemcorp International marketing manager Erica Galea.

New clients are in at Polkadot

By Jonas Lopez in Marcoms News on

Polkadot Communications is marking spring with four new clients on the rolls.

Nomo Chocolate and fast food chain Rashays have been added to Polkadot’s food practice. Nomo and Polkadot previously worked on an Easter 2020 project. Rashays, meanwhile, joined a market tiff between McDonald’s and Hungry Jacks by introducing its own signature stacked burger.

For the beauty practice, the agency will handle the account for international beauty tech company Foreo. Specialising in skincare and oral hygiene devices, Foreo had spent some time searching for an agency of record but Polkadot’s pitch stood out among a number of candidates.

The health and wellness portfolio has Tasmanian company VBreathe pencilled in. The account was secured as more demand for air purifiers rose as a result of the pandemic. 

“Whilst we have certainly seen some setbacks in our travel client portfolio, we have added some really exciting new brands to our agency this year; each with their

Mango Communications wins Teachers Health account

By Jonas Lopez in Marcoms News on

Mango Communications has been accorded the PR account for the Teachers Health support fund.

The agency will be tasked to handle the Fund’s media relations over the course of the pandemic, and throughout 2021.

The news comes as the Australian academe is struggling to cope with mental health problems in light of the pandemic prompting more online classes and the operations of the Teachers Health Centres.

“We’re proud to be partnering with Teachers Health, working to amplify their voice during a pivotal and challenging time for its members. This partnership is demonstrative of Mango’s continued growth in the sector across a wide range of health and wellness-focused clients,” said Mango Communications managing director Tabitha Fairbairn.

Icon Agency takes on Carers Victoria account

By Jonas Lopez in Marcoms News on

The Icon Agency is in action with Carers Victoria on a new integrated campaign. 

The campaign involves building public awareness and marshalling of support for 726,000 carers in Victoria who look after people with a disability or special-needs people without compensation. Specific carers will also be highlighted. 

A new platform called “Truly Incredible Care” will carry associated content. 

“This subject is something that deserves greater awareness, it’s a human story that isn’t told enough. Hopefully by telling these stories we help enable more carers the help they need with theirs,” said Icon Agency creative director Ed Bechervaise.

Tide.PR lands Vranken-Pommery deal

By Jonas Lopez in Marcoms News on

The Australian arm of international winemaker Vranken-Pommery Monopole has appointed tide.pr as its official agency of record in Australia, reported B and T.

The new partnership will see tide.pr handle three specific Vranken-Pommery brands.

For Maison Champagne Pommery, tide.pr will raise brand awareness ahead of the Spring Racing Festival, plus the Pommery 2020 World Collection.

The other two are Vranken-Pommery Rosé vineyards based in France – the Château La Gordonne in Provence and Domaine Royal de Jarras in Camargue. Both vineyards have a combined land area of over 700 hectares.

“We are delighted to be appointed the prestigious Vranken-Pommery Australia account and are looking forward to further educating the Australian market about this remarkable group through a strategic public relations campaign,” said tide.pr director Stacey McArdle.

Steedman bows out of WPP AUNZ

By Jonas Lopez in Marcoms News on

John Steedman has retired from the executive tier of WPP AUNZ.

He stated that after a 45-year run with the WPP global organisation, the time was ripe for him to move on.

“I have been through cycles of both positive tailwinds and tough downturns, and through each one, it is the fantastic clients and colleagues whom I have had the pleasure to work alongside, that has made this journey so rewarding and colourful,” he said.

Steedman joined WPP AUNZ as its director in April 2016, later adding roles such as executive director and executive chairman for media investment management. 

His industry contacts and experience later led to an appointment in 2018 as interim CEO following Mike Connaghan’s departure, then to COO as Jens Moonsees came aboard last year.

“With his deep experience, Steady has provided invaluable support and leadership as COO over the past year as we faced the very challenging external circumstances and successfully changed our workplaces to

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