Ikon hires new executive

By Jonas Lopez in Marcoms News on

Louisa Mennell (photo credit: Ikon Communications)The national leadership circle at WPP AUNZ satellite firm Ikon Communications has been bolstered with the appointment of Louisa Mennell (pictured) as new National Head of Performance.

Reporting to Ikon CEO Lesley Edwards, Mennell will oversee all performance-related output for Ikon campaigns and collate the data for future actions.

She relocated to Melbourne from London, where she was recently partner for paid search and social at Mindshare Worldwide.

“I’m delighted to be joining Ikon at such an exciting time; a business with a truly progressive perspective on delivering performance.  With an ever more complex media landscape, I’m excited to be part of an agency that challenges the status quo to deliver results for our clients,” said Mennell.

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Edelman wins Deliveroo and DiDi

By Jonas Lopez in Marcoms News on

Edelman has won representation for online food delivery company Deliveroo and mobile transportation platform DiDi.

For Deliveroo, the Edelman team will handle corporate communications and public affairs in Australia. The company recently made the news with offers to take in riders of rival company Foodora, which is shutting down next week.

The DiDi account will involve work on the corporate and brand communications fronts. DiDi recently set up shop in Melbourne as its second overseas branch (after Mexico).

Renshaw calls time on Edelman service

By Jonas Lopez in Marcoms News on

Mark Renshaw is vacating his position as global brand practice head at international PR firm Edelman.

As covered by The Holmes Report, Renshaw issued an internal memo stating he was going back to his family in Sydney, Australia.

He joined the Chicago-based company in early 2017 after 18 years with advertising agency Leo Burnett - but much of that overall time was spent abroad.

Edelman EMEA CEO Carol Potter will take over Renshaw’s duties pending the selection of a replacement.

Follow Renshaw on Twitter and LinkedIn.

Red Agency expands with Sydney hires

By Jonas Lopez in Marcoms News on

The Red Agency has added new talent at its Sydney headquarters.

Symon Madry comes aboard to lead the agency’s technology/B2B practice, bringing with him over a decade of communications experience from dealing with tech outfits such as Microsoft Bing and Motorola. He recently arrived from London, England, where he spent the past three years as senior executive at Edelman and Bite Global.

Former Virgin Mobile social and content marketing chief Paul Isbell signs on as social media director, reporting to agency ED for social and integration Davitha Ghiassi.

Two senior account managers came in from England. Kate Hird will join Red Agency’s travel and tourism practice, on account of her experience at British PR outfit Freuds, where she worked with the account of a prominent hotel chain. Claire McAdam, a former senior account executive at PHA Group, has also joined the team.

“These new hires are fantastic additions and bring a wealth of experience in specialist areas to

The Haus agencies land new accounts

By Jonas Lopez in Marcoms News on

The PR conglomerate formerly known as the Hausmann Group have started a new journey as “The Haus” with a fresh batch of clients for two of its agencies.

The company stated that its communications brand and reputation consultancy, Illuminate, has been tasked to manage corporate communications and PR work for the Australian Mobile Telecommunications Association.

Healthcare consultancy Health Haus will handle social media, stakeholder management, and media relations for online healthcare marketplace Tender Healthcare.

“I’m delighted at the way our agencies continue to grow in their respective areas! Our specialist hub model is resonating really well with both existing and new clients,” said The Haus CEO/founder Judi Hausmann.

Alt/Shift lands Saint representation

By Jonas Lopez in Marcoms News on

Melbourne PR agency Alt/Shift has become the agency of record for apparel company Saint, as reported over at Mumbrella.

The new representation was secured as Saint aims to expand its product offerings. Known for its tough motorcycle safety clothing under the Saint Moto line, Saint recently joined the workwear apparel market through the Saint Works brand.

“Saint is an exciting brand and we are rapt to be working with them at an exciting stage of their business. Their appetite for creative led, interesting campaigns along with the desire to shake up their category aligned with our agency perfectly. We can’t wait to jump in and grow Saint to be a household name,” said Alt/Shift MD Elly Hewitt.

“It’s an exciting time for the brand as we expand both our Saint Moto and Saint Works ranges, and look at new ways to share the Unbreakable brand story with a wider audience. We appreciated Alt/Shift’s smarts, creativity and cultural fit throughout the pitch pr

More accounts come Red Agency’s way

By Jonas Lopez in Marcoms News on

The Red Agency’s Brisbane division has landed a fresh pack of client wins.

For the retail market, the agency has been tasked to do social media, influencer and PR work for leading jeweller Wallace Bishop, plus social media, events and influencer duty for white goods maker Beko.

In the pharmacy sphere, PR and crisis communications work awaits Red Agency in handling the accounts of Chemist King and Pharmasave.

The team will run PR for Taxi Council Queensland and engage stakeholders for Le Cordon Bleu Australia’s Brisbane branch on Colchester St.

“I couldn’t be more thrilled with the client wins coming through our doors in the last couple of months. It’s been a focus for us to expand our consumer credentials, our team has grown significantly over the last few months and now we can’t wait to kick off some amazing campaigns with these market leading brands,” said Red Agency executive director Yasmine Gray.

Fusion earns more Data Action investment

By Jonas Lopez in Marcoms News on

WPP AUNZ satellite firm Fusion has part of its stake under partner fintech Data Action.

The move is designed to aid Data Action with further marketing its service offerings to clients in the banking industry. At the same time, Fusion will still continue with its regular functions. Both companies have logged at least five years in their working relationship.

“DA making a strategic investment in Fusion is a logical next step for both companies. We will further help financial services challenger brands compete using a fusion of insight led strategies and cutting-edge digital experiences which are backed by industrial strength technologies,” said Fusion director Damien Mair.

“Taking a stake in a business you already work with is the ultimate compliment and shows how well respected and valuable the Fusion team is. We look forward to working together,” added WPP AUNZ CEO Mike Connaghan.

Data Action CEO Karl Grant stated that the investment into Fusion was signific

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