Howorth takes on Skyjed representationBy Jonas Lopez in Marcoms News on Tuesday, 30th March 2021 at 3:09pm
opr B2B agency Howorth has become the agency of record for AI digital product management platform Skyjed, reported B and T.
The new deal will see Howorth craft creative solutions and a new regional growth communications blueprint for Skyjed. The initial rollout of opr’s Skyjed campaigns is marked for May 2021.
Founded by Leica Ison in 2017, Skyjed is a SaaS platform designed to support agile teams with effective product development and release solutions, using AI and predictive analytics.
“Skyjed was looking to upscale its growth marketing activities beyond Australia and onto the global stage. We are very excited to work with Skyjed’s team to develop the brand strategy and creative and execute this via an integrated brand awareness and lead generation campaign,” said Howorth founder Jacqui Potter.
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Hamilton assumes GM post at Thrive PR MelbourneBy Jonas Lopez in Marcoms News on Friday, 16th April 2021 at 1:01pm
The new position was created out of Thrive experiencing more client growth, which warranted hiring more people to oversee the increased workload.
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The new partnership enables Einsteinz to liaise with other member-agencies on key campaigns.
Established in 2020, the Alliance has ten member-agencies spread out across 26 countries, including founding agencies With (UK), Affect (USA), Bud Communications (Singapore), Ideosphere (India) and Wedge (China).
Einsteinz’s entry into the Alliance as the 11th member also coincides with the agency marking 20 years of business, having worked with a laundry list of consumer, corporate, digital media, telecoms and technology clients, both big and small throughout its history.
Having been founded in 2001, Einsteinz has since expanded its reach beyond its North Sydney home, opening a second office in Brisbane in 2014 to service the Queensland region.
“Joining a network of like-minded, expert PR tech agencies is very powerful for both our team and our clients. Access to the combin
New travel clients join The MINT Partners stableBy Jonas Lopez in Marcoms News on Tuesday, 13th April 2021 at 12:56pm
For the hospitality section, the agency landed a deal with Marriott International to build up promotions for the relaunch of the Sheraton Fiji Resort on Denarau Island, Fiji, under a branding called The World’s Gathering Place. The event is being timed when Australia officially reestablishes travel links to the island-nation.
The tourism section has MINT working with Virgin Australia on a new PR and activation campaign for its Velocity Frequent Flyer loyalty program.
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“We are delighted to expand our travel and tourism portfolio at a time when most of Australia is searching for inspiration on what destinations to explore first. The strategic review of the business we completed last year is continuing to produce strong results with local businesses and organisatio
Compass adds new clientsBy Jonas Lopez in Marcoms News on Tuesday, 13th April 2021 at 11:44am
B Lab Australia and New Zealand promotes the development of so-called B Corporations, or regular businesses that have transformed their practices into a more environmentally-sustainable model.
Verve Super is an ethical super fund geared towards Australian women, with contributions earmarked for objectives such as increased financial security, environmental solutions, and gender diversity.
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Follow Cheglov on LinkedIn.
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In addition to Sydney, Tug also operates out of London, Berlin, and Toronto.
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