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Hotwire absorbs Precinct

By Jonas Lopez in Marcoms News on

HotWire logoMarcomms agency Hotwire is assimilating Sydney agency Precinct.

The two agencies’ parent firm, Enero Group, announced this week that the merger will be completed by 1 July 2019. Under the plan, current Precinct managing director/production head Jaime Nelson will be Hotwire’s new strategy and marketing services managing director. Hotwire Australia MD Mylan Vu stays in office and will run the communications staff of both agencies as they are integrated.

Enero Group-North America president Heather Karnahan said the merger gives Hotwire added fuel in the strategy and marketing services field.

“Jaime’s team brings a wealth of knowledge and experience in marketing fields we are regularly being asked about by local and global clients, including in branding, creative design, internal communications, investor communications and events,” said Vu of the merger.

“We’re looking forward to being able to meet more of our clients’ needs through a more integrated offering, while also providing our teams stronger training and upskilling opportunities throughout their career, becoming more rounded marketing experts in addition to their communications skills.”

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More Marcoms News

Adhesive lands WW account

By Jonas Lopez in Marcoms News on

Adhesive PR has won the ANZ account for health company WW, formerly known as Weight Watchers. 

The new deal will involve earned communications strategy, media relations and influencer partnerships to educate people on WW’s product and service line. 

Relaunching in Australia back in 2018, WW evolved its offerings from weight reduction programs and products to food, movement, and building a mindset for a leaner, healthier lifestyle. 

“WW is a globally renowned brand with a loyal base of existing members. The problem is, younger generations generally aren’t aware of WW’s new offering and what the company now stands for; digitalisation, the app development and the broader move to encourage healthy habits, not purely weight loss. Our job will be to nurture the core audience while capturing the attention of a younger generation, challenge misperceptions, and educate them on why WW,” said Adhesive founder and director Mike Maurice.

MrC lands new clients

By Jonas Lopez in Marcoms News on

NSW PR agency Mr Carter has marked five years with new clients, under a rebrand as MrC (pictured).

For the consumer goods practice, MrC will represent German eyewear company Mykita. Based in Berlin, Mykita offers custom glasses built with advanced eyewear manufacturing technology.

Sydney cosmetology practice The Manse is added to MrC’s beauty and wellness portfolio.

MrC is tapped by The Sydney Collective to run its events portfolio. That list includes rooftop bar Daniel-san, the Beachside Dojo, and the Imperial Erskineville.

The news comes as MrC also hired Simon Kirk, director of film and photography studio Two Plus One, as its new content director.

“As we recover from the catastrophic impact of COVID-19, restoring consumer confidence to again return to a fully-functional society will be key. Mr C has refined its speciality skill set and engaged leading experts in their respective fields, to grow our strategic offering and provide an unrivalled service to our partners

Mkt introduces Ministry of Work

By Jonas Lopez in Marcoms News on

St Kilda integrated agency Mkt Communications has established a special workplace management agency, called the Ministry of Work.

The new company is being angled to help businesses reorganise their operations to handle the environment generated by the COVID-19 situation. 

Health Quotient CEO Jamie Lee, BRM Projects, research company Nature, and a number of workplace advisors have signed on as the Ministry of Work’s pioneer clients.

“We don’t need any more uncertainty and fear at work, movement depicts small, dynamic and constant steps toward something better. ‘Change’ has a bad name, ‘movement’ has much more energy and seems to resonate with the leaders and teams we have already been working with,” said Mkt Communications director and Ministry of Work co-founder Skye Tipler.

“It’s safe to say most people’s first response when asked why they go to work is to earn a living. The idea that work could also satisfy gr

Polkadot taps more clients

By Jonas Lopez in Marcoms News on

Polkadot Communications is coming up on winter with a handful of new clients.

All new accounts will involve content creation, media and stakeholder relations, and influencer outreach.

In the education portfolio, Polkadot is handling accounts for reading program Wushka, acoustic solutions outfit Mumble by Design, and politics writer Alex Ryvchin. 

The deal with Ryvchin, in particular, calls for brand awareness and the launch of his new children’s book, A New Day. The book is touted as worth reading for children seeking to understand the COVID-19 situation and to look forward with hope.

For the food services industry, Polkadot is working with item delivery app Dash Delivers. A previous client, seafood delivery company Get Fish, is doing business with the agency anew.

 “We have seen an opportunity with our past clients and opportunities for new customers to add their voice of authority in the media at this time. Some pitches are COVID-19 related, whilst others a

InsideOut earns White and Green account

By Jonas Lopez in Marcoms News on

InsideOutPR has landed the account for global beddings manufacturer White & Green.

Mumbrella reported that the account win was meant to prepare White & Green for its upcoming Australia product debut.

A family-owned business, White & Green is best known for bedding products made from organic cotton supplied by farmers in India.

“We are thrilled to welcome White & Green to our client roster and assist their international growth here in Australia. Our experience in the home sector will be most beneficial to the brand in the Aussie marketplace,” said InsideOut PR director Nicole Reaney.

 

Adhesive scores Hootsuite ANZ deal

By Jonas Lopez in Marcoms News on

Adhesive PR has won the ANZ account for social media dashboard Hootsuite.

The new deal will see Adhesive handle Hootsuite’s B2B, corporate communications and corporate social responsibility work and organise official events. The work will be done in concert with the company’s regional executive and marketing teams and its global communications office. 

The account signing comes as Hootsuite is marking one year since relocating its APAC HQ to Sydney from Singapore.

“Hootsuite is an innovative company that solves their customers’ challenges through technology-led solutions. We are incredibly excited to have already started driving Hootsuite’s integrated communications objectives in Australia and New Zealand, with our appointment an exciting next step in the growth of our B2B and Corporate Communications division,” said Adhesive founder Mike Maurice.

Westerberg opens new PR/ad outfit

By Jonas Lopez in Marcoms News on

Writer/director Joan Westerberg is taking on the PR and advertising industry with a new agency called Studio Self, reported Mumbrella. 

Studio Self is designed to link up with tech brands that can reach out to audiences with emphatic messaging, especially those that also share the same core values as Westerberg’s. VR studio Mod, digital wills platform Willed.com.au, and Southern Cross Beef, among others, have signed on as Self’s pioneer clients.

Westerberg decided to open the new agency after finishing her run as a tech journalist and communications practitioner with companies such as the Australian Financial Review, Junkee, Karrikans, and the ABC. 

“I wanted to prove that who I was didn’t limit what I do – and that in fact, it informs, guides and shapes it in a way that other founders could never reach. The way I tell stories, and the stories I choose to tell are directly influenced by my unique perspective, and the people I work with love an

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