Horizon scores government and consumer clientsBy Jonas Lopez in Marcoms News on Wednesday, 06th June 2018 at 1:44pm
The Horizon Communication Group is up for more activity, with a new series of clients in both the private sector and the national government.
For the private sector, the agency earned a communications service deal with genomics firm Microba, which is known for a testing kit that helps users with assessing the health status of their gut. The objective is to educate the public on using Microba to assess their condition and approach their physician on what to do next.
Horizon’s government client list now includes NSW Local Land Services, Soil Conservation Services NSW, and North Coast Local Land Services, with marketing communication plans and a stakeholder engagement strategy part of the service remit.
Horizon will also run the NSW Environment Protection Authority’s Love Food Hate Waste campaign, which aims to eliminate food wastage as often seen in households and businesses such as restaurants. Horizon’s biggest coup in this round, though, is landing a multi-year renewal with the Australian Electoral Commission.
To help cope with the new client workload, Horizon has hired new account executive Annika Postlethwaite, account manager Alex Whitaker, and senior account manager Alice Johnson.
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More Marcoms News
Daylight welcomes new ops bossBy Jonas Lopez in Marcoms News on Thursday, 21st June 2018 at 2:45pm
Communications outfit Daylight Agency has appointed Shelley Hammond (pictured) as its new operations director.
Hammond will be in charge of Daylight’s daily remit including overseeing the workload of at least 20 employees and interacting with clients.
Hammond brings with her many years of marcoms experience, which includes, among others, stints with Telstra, Isentia, and most recently, direct sellers Younique, where she was the company VP for ANZ.
“This year has been transformational for Daylight and the addition of Shelley to our team is the icing on the cake. She brings a dynamic charisma to our team and her leadership skills are second to none,” said Daylight MD Chris Gray.
“On top of this, her experience in corporate communications globally will be invaluable to our clients and staff members.”Get to know Hammond on LinkedIn.
Potter to lead opr Melbourne officeBy Jonas Lopez in Marcoms News on Tuesday, 19th June 2018 at 2:36pm
Jacquie Potter (pictured) has been appointed as the managing director of PR agency opr’s Melbourne offices.
Potter landed the position on account of her 12 years’ service with WPP AUNZ, which includes a number of management roles with WPP AUNZ satellite outfits Howorth and opr’s predecessor, the former Ogilvy PR. She is currently handling the American Express account but will also be assigned to the senior leadership team of Howorth.
“There is no better place than opr to develop your career. Ever since I joined Howorth as a graduate in 2006, the business has attracted some of the industry’s best talent and an enviable group of clients to work on. It’s an energising and inspiring place to work and I look forward to leading Melbourne’s team through its next growth phase,” said Potter of her promotion.
Frank PR lands Invisalign AU gigBy Jonas Lopez in Marcoms News on Tuesday, 19th June 2018 at 12:59pm
Frank PR has won the comms account for dental aligner brand Invisalign.
The partnership will call for Frank PR to organise brand-building campaigns, mobilise influencers, and enlist special brand ambassadors. A news content portal called Doctors and Orthodontists will generate material sharing various information about Invisalign, such as maintenance tips for patients using the clear aligners.
Align Technology, the parent firm of Invisalign, introduced the clear aligners to the Australian market in 2002.
“As a consumer agency with beauty, trade, influencer, and big brand-building experience, we’re delighted to be working with Invisalign Australia, building advocacy for, and talkability™ around, their innovative products. Over the next year we’ll be working hand in hand with Invisalign Australia to create campaigns that will get people talking, sharing – and, of course, smiling too,” said Frank PR joint managing director Laura Jones.
Tech Leaders 2018 launchesBy Philip Sim in Marcoms News on Thursday, 14th June 2018 at 12:40pm
NEC’s Coombes joins NextDCBy Phil Sim in Marcoms News on Friday, 08th June 2018 at 1:06pm
WhiteGREY handles new Volvo campaignBy Jonas Lopez in Marcoms News on Thursday, 07th June 2018 at 2:39pm
PR outfit WhiteGREY Sydney has joined forces with the Australian arm of Swedish automaker Volvo for a new environmental campaign, called The Living Seawall.
A joint undertaking by whiteGREY, Volvo Car Australia, the Sydney Institute of Marine Sciences, and Reef Design Lab as part of the UN’s World Environment Day initiative, The Living Seawall comprises concrete tiles arranged in a pattern resembling the roots of the mangrove tree, which was once present in Sydney Harbour. The tiles themselves are made of reinforced concrete inlaid with fully-recycled plastic fibres.
“Sustainability and innovation are at the core of Volvo’s brand philosophy and the Living Seawall reinforces Volvo’s commitment to tackling ocean plastic pollution,” said whiteGREY national executive creative director Chad MacKenzie.
“Solving the problem of plastic requires a truly innovative approach to creativity. In collaboration with SIMS and Reef Design Lab we came up with
WPP AUNZ sets up research management teamBy Jonas Lopez in Marcoms News on Thursday, 07th June 2018 at 2:31pm
WPP AUNZ has established a special panel management company under the Data Investment Management Group, called Research Profile.
The new business is designed to undertake associated research activities for specific clients. Research Profile’s first assignment is to manage the research panel for Red Planet, which analyses data from Qantas Loyalty to draft consumer marketing analyses and behavior.
Former Research Now client development manager Spike Games comes aboard Research Profile as its new Business Development Director.
“We’ve been working together for over 12 months to refine the Red Planet research panel. The panel engagement and representation is unrivalled given the broad take up of the Qantas Frequent Flyer program.
“We are seeing response rates significantly above industry averages. Gaining access to rich profiles and verified respondents coupled with large scale consumer and B2B reach is increasingly valuable in this market,” said Data Inve