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Helping journos make the most of early morning announcements

By Seamus Byrne in Media News on
Last week was one of those classic weeks when there were multiple reasons for Australian journalists to get up before the sun – or stay up – to cover big events taking place in US focused timezones.
 
It’s something Australian sports fans have always endured if they want to catch the big global events live, so it’s not like tech and games are the only industries where this happens. But it’s one of those things that often gets a begrudging “here we go again” response from journos on social media.
 
But, for the most part, I think many of those who do get up early for these things enjoy the sense of occasion that such an early alarm means. Yep, it’s ‘just’ a new product, or a new game, and if the event isn’t super exciting in the end the cries of “I got up for this???” ring loudly across Twitter timelines. But, usually, if you’re covering this it’s because you already had a love for the geeky new releases. And maybe you would get up to watch even if you weren’t being paid to do it.
 
The 3.00am event (like Apple last week) is right in that nasty slot where you’re not quite sure if you should have stayed up or gotten up. The 6.00am for Playstation? That’s a very reasonable timeslot for fitting in the event and then filing stories in time for the morning commute.
 
What goes hand in hand here is when the PR teams are well organised with the release of the local details right alongside these live overseas events. There’s nothing worse than waiting hours to find out local pricing details to share with audiences, or whether the US launch dates will hold true here too.
 
This week both events got this right, and most other events in recent times have been the same. There seems to be a clearer grasp on the global appetite for knowing what things mean right away. That they are *never* only speaking to Americans when you launch in a US timezone.
 
The super bonus points go to those who plan ahead with materials sent out to help prepare for these kinds of events. Whether that’s embargo materials to be ready to release stories during the event, or hands on access to devices, or just a care package to acknowledge the event is happening in our personal time.
 
We might have love for the occasion, or we might just be doing it because it’s our job, but it’s always at its best when the teams behind the companies we’re covering know that sacrifices are being made for the sake of our readers and audiences and that helping us get the job done well is good for everyone involved.
 

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Miraudo to run RTRFM

By Jonas Lopez in Media News on

Simon Miraudo is the GM-designate for WA radio station RTRFM, effective 16 November, reported Radioinfo.

He will take over from Chris Wheeldon, who had been interim GM after Karen Lee left earlier this year. 

Miraudo has been with the station for almost ten years, starting out as a volunteer then later co-hosted the Movie Squad review show.

Tune in to Miraudo on LinkedIn.

Towell runs economics beat

By Jonas Lopez in Media News on

Noel Towell has moved to become The Age’s new economics editor.

He previously handled the paper’s state politics desk.

Follow Towell on Twitter @NoelTowell.

Lizzies 2020: Final Tickets Available

By Mike Woodcock in Media News on

There are just 4 weeks to go until the 2020 Samsung Australian IT Journalism Awards.

With our COVID plan ensuring safety for all attendees, numbers are very strictly limited, however some tickets are still available.
Please note:

  • Dress code is Black Tie formal 
  • The Watterson Best-Dressed Journo Awards Theming is 'Country'
  • Event-exclusive pre-dinner rides from 6pm to 7pm
  • Doors open at 6.45pm
  • To ensure the safety of our guests, there will be no official After-Party this year.

Because numbers are strictly limited, we will be closing ticket sales early this year, so if you do plan on coming, please secure your tickets and RSVP as soon as possible.

For our guests that have already RSVP'd, thank you for your early response - we look forward to seeing you Nov 6th.

The email problem

By Seamus Byrne in Media News on
It's easy to send an email. At scale it gets trickier, and no doubt most PR uses dedicated tools to manage bursts of press releases or other information when sent to many journalists in one quick go. We've touched on the issues of list management in the past, but it's also important to remember where the real effort lies in the email relationship.
 
Once upon a time, there was a cost to sending every single message you wanted to send out into the world. By post, it was both money and time. By fax, it was money (and the hope it would be legible at the other end). In both instances, there wasn't a bona fide expectation that the recipient would definitely see what was sent to them.
 
In the email era, there is no cost to send and practically instant delivery. This means exponential scale messaging has become the norm. You write it once, you send it to thousands. Dust your hands, it's a job well done.
 
Of course, this places the greatest emphasis on t

Ferguson off to Washington DC

By Jonas Lopez in Media News on

ABC NEWS Beijing bureau chief Sarah Ferguson has been tasked to the US capital, Washington DC, for the next six months.

The ABC stated that she will be there for in-depth reporting on the US presidential elections and its aftermath, right up to the inauguration in January 2021.

ABC Washington bureau chief David Lipson, North America correspondent Kathryn Diss, and chief foreign correspondent Phil Williams are already on station to cover the polls.

As Ferguson’s reassignment leaves the Beijing bureau with no reporters to cover developments in North and East Asia, ABC News is temporarily setting up a bureau office in Seoul, South Korea.

“We have a top-notch team in the Washington bureau and Sarah’s superb long-form and investigative reporting will add formidable firepower to our coverage of the fascinating and significant US story,” said ABC NEWS director Gaven Morris.

"The drama of the US story is compelling. It's the other side of the coin in the g

Hunt tapped for First Edition EP

By Jonas Lopez in Media News on

SKY News has appointed Zoe Hunt as the executive producer of breakfast show First Edition.

She will now be in charge of booking guests for the show and coordinate with SKY News reporters in preparing their stories for airing.

Hunt has been a line producer at the network since joining a year ago. She had previously performed similar duties at the Today Show.

Get to know Hunt on LinkedIn and on Twitter @ZoeHunt1002.

Finder taps Megginson for editor work

By Jonas Lopez in Media News on

Consumer comparison site Finder Australia has welcomed Sarah Megginson as its new senior editor for home loans.

She will cover developments in the home mortgage circuit and oversee Finder’s content strategy for the vertical.

Megginson recently exited Key Media after 13 years, the last four of which as managing editor of B2B mortgage brokerage title Australian Broker. 

Follow Megginson on LinkedIn.

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