Grin Creative releases new quarterly Avalon Airport magazine

By Jonas Lopez in Media News on

Avalon Inbound | Outbound (photo credit: TravMedia)Grin Creative is publishing a new free quarterly magazine for Melbourne’s Avalon Airport.

Scheduled for release later this month, Avalon Inbound I Outbound offers content on various travel destinations in Australia and Asia. Some of the Australia content is aimed at generating interest in the Great Ocean Road and around Geelong.

The introduction of the new magazine is being timed to build up interest for the airport’s opening of a new international terminal in December 2018; budget carrier Air Asia will be the first to send flights to Avalon.

Grin Creative director Justin Jamieson said the company’s experience in publishing the National Geographic Traveller and get lost, among other magazines, will work towards the success of Avalon Inbound I Outbound.

“We're really excited to be working with Avalon Airport and adding this magazine to our already well-established publishing arm, which includes National Geographic Traveller, the award winning get lost magazine and the soon-to-be-launched Luxury Escapes Magazine,” he said.

Avalon airport CEO Justin Giddings said it was a great time to launch a publication and that it’s an exciting time for the airport.

“This is an exciting time for Avalon Airport. Our domestic flights are filling up, and we go international from December 5. What better time to launch a new publication than now? We believe that travel should be both comfortable and affordable, and when people fly with us they save precious time and money. We're thrilled to now provide a forum to showcase all the experiences that they can spend those savings on,” said Giddings.

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Yahoo! 7 Be set for rebranding

By Jonas Lopez in Media News on

Lifestyle and entertainment site Yahoo! 7 Be is undergoing a rebranding as Yahoo! Lifestyle, effective October 2018.

Slated to be active for the ANZ market, the move is being made to reflect Yahoo! 7’s new realignment with the Yahoo! Lifestyle brand while retaining the same quality of content currently available in Yahoo! 7 Be. Current Yahoo! 7 lifestyle chief Aletha Wilkinson will manage the website through the changeover.

“The success of Yahoo7 Be since launch is testament to our incredible team of in-house journalists and content creators producing a genuine destination site for this hard-to-reach and valuable demographic. Aligning with an international brand like Yahoo Lifestyle offers us a great opportunity to leverage a well-known brand and access exciting developments for our roadmap that will allow us to offer our audience and advertisers something truly unique within a very crowded market,” said Yahoo! 7 content director Simon Wheeler.

Fairfax to host NewsMediaworks Copy School

By Jonas Lopez in Media News on

NewsMediaWorks has joined forces with Fairfax Media to host this year’s Copy School Sydney.

Scheduled from October 22 to 26, 2018 at the Fairfax Media offices in 1 Darling Island, Pyrmont, Copy School aims to bring together 20 young copywriters to train them in the finer science of copywriting, whether its for news media or the advertising circuit.

Mark Sharman of Richard Rose returns as the Copy School’s convenor. Sydney Morning Herald state political editor Alexandra Smith, and writers Jane Caro and David Morris are among the course facilitators.

“Copy School continues to be a great success in Sydney and unearths some serious new creative talent. Copy School focuses on how to create great, effective advertising for brands from some of the best in the business, and it has attracted a range of students from junior writers at agencies to marketers themselves. I’d like to thank our Sydney guest tutors for sharing their knowledge and generous commitment to Copy

NZ Court of Appeals sinks Stuff-NZME merger

By Jonas Lopez in Media News on

New Zealand’s Court of Appeals has rejected the proposed merger of NZME and Fairfax Media news site Stuff.

The court ruled in favour of a High Court decision which rejected the merger over competition and market share issues.

The NZ Commerce Commission previously argued that the merger would allow both companies to cover 90% of the Kiwi print market, and then moved to reject the merger and not issue the associated clearance.

“The decision is not the outcome we wanted. We believed the merger as proposed would have delivered significant synergies and sustained at-scale journalism in New Zealand for many years. We have remained focused on our New Zealand business, and will do everything we can to ensure Stuff continues to implement its strategy and continues to serve our New Zealand communities,” said Fairfax Media CEO Greg Hywood.

McIntyre to lead CMO Brief

By Jonas Lopez in Media News on

Paul McIntyre has joined Fairfax Media as editor of the new weekly CMO Brief newsletter.

A collaboration between Fairfax Media and accounting company PwC, CMO Brief will offer through analyses of various marketing trends and business news from Australia and around the world. CMO Brief will be available online and as part of the Australian Financial Review’s Monday edition of Media and Marketing.

First joining the Fin in 1994, McIntyre worked towards various positions at the paper and the Sydney Morning Herald. He recently stepped down as the Multi-Channel Network’s editor-at-large.

“There’s no shortage of business and trade media reporting on the tactical side of marketing campaigns, but less about the bigger perspective on marketing’s remit at a corporate strategy level into boards and the c-suite. There are enormous challenges and opportunities for chief marketing officers, particularly as technology-led change continues to shake-out business strategy

Guthrie exits ABC

By Jonas Lopez in Media News on

The ABC board has removed Michelle Guthrie as managing director.

Network chairman Justin Milne announced today that Guthrie’s brand of leadership was not fit for the “long-term interests” of the staff and the Australian audience, and the board concurred with the decision.

The network employees were told of the move in an internal email, where Milne said Guthrie’s exit followed months of discussions.

She joined the national broadcaster in late 2015 and was appointed MD in May 2016 on a five-year deal, but has received much flak for various corporate decisions, one of which being the reorganisation of both TV and radio divisions this year into content-based departments.  

Current ABC entertainment and specialist chief David Anderson has been appointed acting MD pending the selection of a replacement, which the network stated may come from either current staff or an external hire.

Simon goes off the air

By Jonas Lopez in Media News on

Legendary Triple M Melbourne host Lee Simon ended the workweek today by announcing his retirement from the radio industry.

Over on today’s episode of Triple M’s Hot Breakfast, Simon said the time had come to step away from the limelight even when by his recollection, he could’ve been axed years ago. Given his 20 years of covering the footy scene for Triple M’s FM band, he also confirmed that this year’s AFL Grand Final will be his farewell broadcast.

Simon started his career in 1971 and is best known for founding Australia’s first commercial FM station, EON FM. He is also one of Triple M’s icons, having built up the careers of several announcers as program director, with Jennifer Keyte and Eddie McGuire among them.

“Lee is a legend. To achieve a career as long as his, in such a volatile industry, is almost unheard of. He won’t be gone completely though, as we’ll find plenty for him to do on Classic Rock after his much deserv

The Collective Hub magazine revived

By Jonas Lopez in Media News on

Recently-closed magazine The Collective Hub magazine is going back into circulation, as reported at Mumbrella.

Publisher Lisa Messenger said today that the magazine is scheduled for release in November 2018 with issue 53. Seventeen of the 32 employees who were with The Collective Hub when it shut down earlier this year have agreed to come back as freelancers.

Messenger said the freelance model enables the team to work more efficiently and gives her more space to deal with media partners who understand the Collective Hub’s thrust.

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