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Golden Target Awards national finalists announced

By Briana Healey in Marcoms News on


PRIA’s team of judges have completed a multi-level state and national judging process, with their assessment of 150 entries to the 2016 Golden Target Awards culminating in a list of finalists, announced today.  
The Golden Target Awards are one of the highest accolades for a professional communicator and in 2016, and this year celebrates the 40th Anniversary of the awards. Finalists and their colleagues will be recognised at the Golden Target Awards Gala Dinner on 14 November 2016, in conjunction with the PRIA National Conference.
The 2016 National Golden Target Awards Finalists are:
Business-to-Business Marketing
  • The SAP Australian Digital Experience Report - Howorth Communications, in collaboration with AMR Research & The Factuary - Graham White - NSW
Community Relations
  • XXXX Island Turns Back into a Pumpkin - Lion - XXXX - Res Publica - NSW
  • LEGENDAIRY Capital - Porter Novelli - Peter Kent - VIC
  • Waughs Championing Cause Close to Heart Stroke Prevention - VIVA! Communications - Kirsten Bruce, John Wanna, Elise Turner, Ruby Archis - NSW
Comprehensive / Major Campaign
  • Vivid Sydney - Red Agency & Destination NSW - Allison Lee - NSW
  • Innovate PA - Australia's First Large Scale Digital Hospital - Perduco Consulting and the Princess Alexandra Hospital - Scott Maclean - QLD
  • Kina - Shaping a bright future - Rowland - Helen Besly - QLD
  • Your vote will help shape Australia - Australian Electoral Commission - Phil Diak - ACT
  • Western Sydney University: Unlimited - Red Agency and We.Collective - James Wright - NSW
Consumer Marketing
  • Comvita Australia: Promoting Olive Leaf Extract for Heart Health - Palin Communications - Martin Palin - NSW
  • April in Wonderland and the Candy Academy - KDPR - Kristin Devitt - QLD
  • Perth's Newest Bar - McDonald's Melville Burger Bar Launch - Professional Public Relations (PPR) - Carla Shearman - WA
  • Driving world's biggest gamblers and ectasy users to Thailand for offshore rehab - VIVA! Communications - Kirsten Bruce - NSW
  • The #Bethelast Campaign - Ellis Jones - VIC
Content Marketing
  • Building confidence in Queensland Treasury through content marketing - Queensland Treasury - Eva Ford-Murphy - QLD
  • Headband for Good - Haystac - Tim Broxup - NSW
  • I Love Leftovers - Using digital and social content to create a social media movement in celebration of food, leftovers and sustainability behaviours - Icon Agency - Joanne Painter - VIC
Digital and Social
  • Headband for Good - Haystac - Tim Broxup - NSW
  • Celebrating 100 Years of Discoveries for Humanity - Walter and Eliza Hall Institute of Medical Research - Discovery Timeline Project Team - VIC
  • HBF Run for a Reason: Engaging an army of event advocates - HBF - Chantelle Cox - WA
  • Primary IVF: Increasing access to high quality, affordable IVF - N2N & Primary IVF - Samara Kitchener & Lewis Shields - NSW
  • From potential backlash to massive support: the power of social and digital on the North McKinnon Centre Level Crossing Removal Project - Level Crossing Removal Authority - Jo Weeks, Director Corporate Affairs - VIC
  • EBAY Innovation Lab - Pulse - Richard Brett - NSW
  • Brisbane Winter 2015 Campaign - Haystac - NSW
Government Sponsored Campaigns
  • New Horizons - a mission to Pluto - CSIRO - Indra Tomic - WA
  • Study Melbourne presents Four Seasons in One Night - Porter Novelli and Study Melbourne - Peter Kent - VIC
  • ReCreate - National Recycling Week 2015 - Brisbane City Council Waste & Resource Recovery Services - QLD
  • Water Utility Cracks Records with Integrated Safety Campaign - Seqwater - Adam Nicholson - QLD
  • Your vote will help shape Australia - Australian Electoral Commission - Phil Diak - ACT
  • Raising the profile of TAFE Western Sydney - TAFE Western Sydney/Sefiani
Health Organisations
  • Gaucher Disease: telling the patients story through data visualisation - Weber Shandwick - Kate Fouracre - NSW
  • Health Destination Pharmacy Campaign - Pharmaceutical Society of Australia (PSA) - Mr Brad Watts - ACT
  • ADHD: It's About Time - seeing the impact of ADHD through the eyes of parents and carers - Weber Shandwick, with Shire Australia - NSW
  • Don't be bone idle- 'Know Your Bones' to help curb bone fractures - VIVA! Communications - Kirsten Bruce - NSW
  • Rise & Recharge - Fenton Communications and Baker IDI Heart and Diabetes Institute - VIC
  • Understanding genes key to eliminating deaths from anorexia nervosa - VIVA! Communications - Kirsten Bruce - QLD
  • Primary IVF: Increasing access to high quality, affordable IVF - N2N & Primary IVF - Samara Kitchener & Lewis Shields - NSW
  • Innovate PA - Australia's First Large Scale Digital Hospital - Perduco Consulting and the Princess Alexandra Hospital - Scott Maclean - QLD
  • Healthy Bones Action Week - Fit, Fab and 50 Challenge - The Reputation Group - Lelde McCoy - VIC
Integrated Marketing and Communication Campaign Strategy
  • Dr. Oetker's Scuro Ristorante - Haystac - NSW
  • Western Sydney University: Unlimited - Red Agency and We.Collective - James Wright - NSW
  • Growing Bigger in a Smaller Pool - Pesel & Carr - Barbara Pesel - VIC
  • Flinders University Plaza & Student Hub - Flinders University - Callista Thillou - SA
  • Your vote will help shape Australia - Australian Electoral Commission - Phil Diak - ACT
  • Growing Ice Cream Popularity in Winter - PPR and Baskin-Robbins - Lee McLean - QLD
  • Story Bridge 75 - Brisbane City Council - QLD
  • 2015/16 Yellow Pages and White Pages covers program launch - Haystac - NSW
  • Can I Foster?' Campaign - Superdream - Nicole Hope - QLD
  • Northern Adelaide Senior College enrolment campaign: Change your story - communikate et al - Leslie Wapler and Amber Fromm - SA
Internal / Change Management Communications
  • Kings Square - HBF - Jodie Leishman - WA
  • a-FUSION: humanising a massive IT system change - Ogilvy Impact and Canon Australia - Megan Caulfield and Kylie Church - NSW
  • Melbourne Market Relocation - Fenton Communications - Melbourne Market Relocation Team – VIC
  • Innovate PA - Australia's First Large Scale Digital Hospital - Perduco Consulting and the Princess Alexandra Hospital - Scott Maclean - QLD
Issues and Crisis Management
  • Christmas and New Year's Blood Blitz prevents blood shortage - Australian Red Cross Blood Service - Blood Service PR team – VIC
Public Affairs
  • Protecting The North - Suncorp Group - Corporate Affairs Public Policy Team - QLD
  • On-demand Transport Reform - Mills Wilson and Department of Transport - WA
  • Your Canberra Clubs Community Education Campaign - OPF Consulting
Small budget/Pro Bono
  • "Where's William? Campaign" - Insight Communications - Alice Collins & Clare Collins - NSW
  • Food Safety Mythbusting - how research, monitoring and evaluation helped a health promotion charity run a successful low budget campaign - Lydia Buchtmann - ACT
  • Making Melbourne Listen: A Stella Performance - Pesel & Carr - Amanda Cirillo - VIC
  • Steve Waugh Foundation - Red Agency and Havas Creative Group - James Wright - NSW
  • Crime Stopper's Local Suburbs Awareness Campaign - OPF Consulting - ACT
  • Walking Wounded - Saving returned service men and women from suicide - Red Agency - Yasmine Gray - QLD
Startup (Launched in 2015/2016 Financial Year)
  • Mighty oaks from little Acorns grow - Howorth - Graham White - NSW
Sustainability / Corporate Social Responsibility
  • Re-Pie-Cling - Red Agency, Havas Creative Group and Havas Media Group. - James Wright - NSW
  • ‘I Love Leftovers' - Using digital and social content to create a social media movement in celebration of food, leftovers and sustainability behaviours - Icon Agency - Joanne Painter - VIC
PR Educator Of The Year
  • Queensland University of Technology - Dr Amisha Mehta - QLD
In-house PR Team Of The Year
  • Opening Doors Across Australia & New Zealand - Airbnb - Dylan Smith - NSW
  • ING DIRECT - David Breen - NSW
  • The Lott PR team - Tatts Group Lotteries - Elissa Lewis - QLD
  • Institute for the Study of Social Change - Institute for the Study of Social Change - Dr Louise Grimmer – TAS
Top sPRinter (Emerging practitioners)
  • Sauce Communications - Ariana Shutte - NSW
  • Red Agency - Charmaine Tanti - NSW
  • Red Agency - Taylor O'Conner - QLD
  • iD Collective / Erin Ivanka - VIC
  • - Jack Dyas - VIC
  • Porter Novelli - Chanelle Shibata - VIC
Micro Consultancy of the Year
  • LBPR - Lisa Burling - NSW
  • Rhetoric PR Pty Ltd - Jenny Hassam - SA
  • Lynsey Reilly Communications - Lynsey Reilly - NSW
  • Timmins Ray - Forging a New Future - Greg Ray - TAS
Medium Consultancy of the Year
  • Sauce Communications: a rural success story - NSW
  • History Will Be Kind - Emma-Jane (EJ) Granleese - NSW
Large Consultancy Of The Year
  • Weber Shandwick - Ava Lawler - NSW
  • The Mint Partners - Brett Galvin - NSW
  • iD Collective - Jessica Head/Stacey Pinchbeck - VIC
  • Red Agency - James Wright - NSW
  • Porter Novelli Melbourne - Peter Kent - VIC
  • N2N Communications - Vanessa Liell - NSW
  • WE Buchan - Rebecca Wilson - VIC

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