GLOBALHealthPR expands Asia-Pacific footprint

By Briana Healey in Marcoms News on
Independent health and science communications agency partnership GLOBALHealthPR has opened its new Asia-Pacific headquarters in Singapore’s Central Business District. VIVA! Communications is the exclusive GLOBALHealthPR partner in Australia.
The GLOBALHealthPR network delivers local, regional and global healthcare communications expertise through carefully selected partner agencies that choose to work together based on shared values, independence and flexibility.
This follows the recent addition of Madison Communications as GLOBALHealthPR’s exclusive partner in Hong Kong, allowing the network to more closely support emerging client needs in the region.

APAC executive director James Yi will oversee the operation spanning Singapore, Australia, Hong Kong, China, South Korea, Japan, Thailand, Malaysia, Indonesia, the Philippines, Vietnam, 
Taiwan, India and Myanmar.
“GLOBALHealthPR has successfully harnessed the dedication and commitment of top independent agencies, creating a communications powerhouse with deep-rooted and focused expertise across the APAC region,” Yi commented.

“By aligning the strongest regional agencies, GLOBALHealthPR has created an unmatched ability to deliver health and science strategies, while remaining both nimble and aggressive in communicating with key stakeholders,” he said.
“I look forward to forging partnerships with our clients that go beyond the confines of a traditional holding company model.”
Yi steps into his new role having spent the past 12 years based in APAC, leading both regional and country-level PR programming. Overall, he has 20 years of experience in the health and communications industries, including leading the healthcare team at Fleishman-Hillard in Singapore.

“VIVA! has top local healthcare insights and has been working successfully with partners and clients across APAC for many years now,” added VIVA! Communications principal, Kirsten Bruce.

“This appointment enables us to further consolidate our relationships and strategic vision across the region, while continuing to execute programs with local expertise,” she said.



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