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Foye jumps to PR

By Elliott Richardson in Media News on
For the past five years Brendon Foyehas regularly been seen on CRN bylines until two months ago when he made the switch to public relations.
Starting at M+C Partners last Monday, Foye said the transition was something he had been thinking about for a while.
“I guess it's a tale as old as time in this industry of journalists moving to PR and it's something that was on the cards for a while. It was just a case of having an opportunity to move on and jump ship and I found something really interesting to sink my teeth into,” he said.
While the switch from journalism to PR is a regular occurrence, it’s the first time Foye has worked on the other side of the phone and it’s something he’s still getting used to.
“Just starting off getting trained in PR, I haven't done any of it before. For now it's a fair bit of content creation which I'm obviously used to being a journalist.”
While at CRN, Foye focused almost solely on the technology industry however, at M+C his remit will be a lot wider.
“I was only covering technology and now that I've got a broader range of clients to be working with but I think a lot of those skills transfer over. Mainly managing expectations from stakeholders I think is the main skill that transfers over to PR.”
Just because he’s entered the PR world, though, doesn’t mean he’s leaving journalism behind for good.
“I'm definitely keeping my options open. It's definitely not something that I will rule out in the future. But for now it's really refreshing to jump into a new industry and see what it has to offer.”

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