Forward Agency lands Dry July Foundation ANZ gig
By Jonas Lopez in Marcoms News on Friday, 02nd March 2018 at 10:51amThe Dry July Foundation has put up its trans-Tasman PR and influencer work in Forward Agency’s hands this year, as reported on B and T.
The agency landed the account after selling the foundation a unique pitch. Dry July is marking its ten-year anniversary and aims to generate more cancer awareness and funding for the challenge, where people simply have to wean off alcohol all July.
“We are thrilled to be working with Dry July. What they do resonates with the Forward team on a personal level, and we’re excited to be working them to achieve even greater results this year. We will be locking the agency bar in July and will all be getting on board to support this great cause,” said Forward Agency founder/managing director Fergus Kibble.
“Following a creative p...
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