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Forge Communications agency activated

By Jonas Lopez in Marcoms News on

Forge Communications logoScott Thomson and Amy Watson have established a new communications and reputation management consultancy called Forge Communications.

The new company is geared at nurturing Australian clients’ market credibility by using narrative-based content in their campaigns.

Thomson and Watson are running the agency using their experience from Edelman. Thomson was former managing director; Watson joined Edelman Canada and continued at Edelman Australia until leaving earlier this year as corporate communications account manager.

“It’s a tough environment today for building and sustaining brand reputations. Leaders are looking for smart and adaptable advisors who they can trust to understand their unique circumstances, act in their best interests, and help them stay on the front foot,” said Thomson.

“We’re inspired by businesses that are stepping up to the plate and addressing the big issues of the day. We want Forge to play a part, which is why we’re signing up to the 1% for the Planet initiative and dedicating a minimum of one day per employee per quarter to volunteering in the community,” added Watson.

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More Marcoms News

The MINT Partners adds new clients

By Jonas Lopez in Marcoms News on

The MINT Partners is coming into the autumn season with new clients on the books.

In the property portfolio, MINT will aid Cbus Property’s PR and social media effort to promote the new 111 Castlereagh luxury residential development complex in the Sydney CBD. Property lessor Dexus will also tap MINT to build up brand awareness for the MLC Centre’s new dining, retail and entertainment precinct.

Under the food industry practices, the agency will run PR/influencer support for NZ baking brand Hill Street, which is introducing the Australian market to a line of healthy, easy-bake mixes. It will also promote Andrew Connole’s “For the Love of Bread” documentary show on SBS, which started airing last night and ends on 25 April.

On the consumer goods front, MINT has landed representation for luxury underwear brand Simone Pérèle, which sought an agency for PR/integrated influencer communications as it enters the Australian market.

“We are deli

Russell leaves Twitter ANZ

By Jonas Lopez in Marcoms News on

Stewart Russell has departed his ANZ regional communications lead position at social media network Twitter.

He stated in a series of Tweets and on a LinkedIn post that he was ready to leave the company and fly home to the UK. 

Russell first joined Twitter in August 2013 as part of Twitter UK’s communications department and went to Sydney in April 2019 to lead the ANZ regional team.

He can be reached on Twitter @StewartRussell.

Aruga scores fresh clients and staff

By Jonas Lopez in Marcoms News on

Integrated communications agency Aruga is entering autumn with more staff and new, expanded accounts, reported Mumbrella.

Sarah Wilson joins as PR accounts director. She wields nearly 20 years’ experience, mostly marketing and events management for News Corp Australia, and two hospitality businesses in Rockhampton, QLD.

Sia Cambaclis starts as social media accounts manager. She just finished three years running accounts at The Red Republic. 

Isaac Purcell takes up a senior graphic designer post. He recently exited Urbis after two years.

On the client side, Aruga has announced a raft of new accounts and expanded campaigns.. 

On the new accounts list, Aruga is now in action for Tourism Whitsundays, Economic Development Queensland Northshore (Brisbane), Tourism Bundaberg, Brisbane Festival 2021, Tattersall’s Club, the Brisbane Cycling Festival, UQIMB Soils for Science, Burger Urge, and the Institute of Modern Art.

The Star Entertainment Group, Chef Collective,

New promotions in at Havas

By Jonas Lopez in Marcoms News on

The Havas Group has unveiled a number of new executive promotions.

The conglomerate announced that One Green Bean CEO Simone Gupta is now the CEO of Havas PR Australia, with both One Green Bean and RED Havas under her aegis. She will continue as One Green Bean CEO while working alongside RED Havas MD Steve Fontanot.

“Simone is a trusted and experienced leader and has worked successfully within a creative group environment in the past. In her role as CEO of One Green Bean, and as an integral part of the Havas Village leadership team, Simone has shown herself to be smart, decisive, empathetic, and resilient,” said Havas Group ANZ chairman Anthony Freedman.

Over at the Havas Media Group, Danni Dimitri has been elevated to the new head of strategy, Sydney. She had been the company strategy director for three years. 

“Danni has driven value for clients time and again through her proven ability to discover what unlocks ideas that influence audiences to act. We&rsqu

Enero lets go of Frank PR stake

By Jonas Lopez in Marcoms News on

Enero Group Ltd has sold its majority shares in Frank PR (pictured).

The ASX reported that Frank PR founder and chairman Graham Goodkind and managing director Alex Grier closed a deal with Enero to buy its 75 per cent stake in the company, which it originally acquired in 2007. The final amount is estimated to be $1.5m in cash.

Goodkind and Grier owned part of Frank PR’s 25 per cent minority stake.

“At heart we’re entrepreneurs, so we have always been keen to take the business independent again one day. I am grateful to Brent Scrimshaw and the Enero board for the way they have conducted negotiations and wish the group every success in the future,” said Goodkind.

Red Havas launches health offering

By Elliott Richardson in Marcoms News on
Global public relations and communications company Red Havas has established Red Havas Health due to increased demand from clients.
Red Havas Health is a global health network, bringing together professionals from Australia, U.S., UK, Singapore, Vietnam, the Philippines, Italy, France and Germany.
Red Havas Australia’s Health boss, Sue Cook, said the extra focus on health over the past two years, as well as a growth in healthcare clients, led the company to set up the new offering.
“This expanded focus on healthcare PR from our group ensures that while our Australian clients continue to receive the localised approach to modern healthcare communications, there will be the added benefit of having access to Red Havas Health’s global insights,” said Cook.
“Our goal is to transform health communications into meaningful health conversations so we can improve health understanding and outcomes – for individuals, as well as tho

WE Communications Australia tweaks leadership

By Jonas Lopez in Marcoms News on

WE Communications Australia has made changes to its executive line-up.

The agency announced that CEO Gemma Hudson is moving up as EVP for health innovation and growth, with a key remit being bolstering healthcare-based accounts in the APAC region.

“Gemma is an exceptional global health leader and has been instrumental in developing the agency’s health practice in Australia and leading international, cross-market client relationships within the agency’s network,” said WE Communications EVP for Singapore/Australia Rebecca Wilson.

Dan Woods is now managing director. He had been the agency’s acting CEO for most of 2020, and was recently appointed part-time board member of the PRIA Registered Consultancies Group Advisory Council.

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Marcoms news latest

The MINT Partners adds new clients
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Stewart Russell has signed out of Twitter.

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