Five Minutes With... Sebastian and Cyna from Dandy Magazine

By Tim Lince in Media News on

A first for Five Minutes With, as we chat to two people at the same time - Sebastian Andreassen and Cyna Strachan, two of the founders of new online magazine Dandy, which is targeted towards young LGBT people in Sydney. They tell us about the advice for PRs to work with them, media advice and a love of The West Wing and Parks & Recs.


Where do you work and what do you do?

Sebastian: I’m editor-in-chief at Dandy, as well as a full time student. I also work as a DJ and freelance designer.
Cyna: I work on the advertising at Dandy, while still studying full time. I also freelance for a production company and intern at an agency.

What exact subjects of pitches or releases are you interested in receiving from PR professionals?

Dandy is an online magazine (that hopes one day to be printed) that targets young LGBT people in Sydney. We are also about to launch Dandy Online that will feature regular content on movies, theatre, food, beauty and other subjects.

We are always looking for events and entertainment happening that is relevant to this market, products, musicians and everything in between that our writers can write about/ review.

Because we have full time lives and Dandy is a side project, we are best contactable by email. Our work hours aren’t in business hours but we can always make time for a quick phone call or meeting if needed. We only put out our online magazine every three months, but we are always looking for new content for our website.

With the launch of Dandy Online, which includes reviews, beauty, art, film sections, we are always after films our reviewers can review, products our beauty editor can review and events we can go to ect. Anything that our audience will enjoy basically.

What are the most important lessons you've learned about editing and designing a magazine?

It has been a very steep learning curve! Getting as many people on board has been a big one, creating deadlines and timelines (time management has been a big lesson), following up on things, delegate!

And most importantly don’t be scared to ask people for something, you just might never know what they say.

What’s been the highlight of your career?

Sebastian: DANDY!
Cyna: The highlight is that it hasn’t really started yet!

What's the best story you've ever covered?

Sebastian: Issue two of Dandy has some exciting people in it.
Cyna: We have some pretty exciting stories coming up in our next issue of Dandy….

Do you have any secret hobbies or talents?

Sebastian: I’m really tall (although that’s not very secret).
Cyna: I’m a really fast typer. But again, not so secret…

What's your personal mantra you try and live by?

Sebastian: Be nice!
Cyna: Work hard, be kind and good things will happen.

Your favourite place in the world?

Sebastian: NYC! No questions.
Cyna: Hard.. NYC pretty unbeatable but Hampi in India was probably one of my favorite places I have travelled to.

What's the greatest meal you've ever had?

Sebastian: Nothing beats my Yaya’s food...
Cyna: Greatest is too hard, but it’s pretty hard to beat Vietnamese Pho.

What drink do you order most often in a restaurant, pub or bar?

Sebastian: Gin and Tonic.
Cyna: Cider and margaritas! (not together)

Top three TV shows of all time?

Sebastian: Too hard. I have too many!
Cyna: The West Wing, Love My Way and probably a tie between Parks & Rec and 30 Rock.

What word, or words, do you try and avoid using too much (or at all)?

Sebastian: Any abbreviation on words like toes,def etc
Cyna: Like…

What magazines / publications / blogs do you regularly read?

Sebastian: I have a few main blogs I like to read but I'm still a sucker for magazines and buy a lot. Men’s magazines like Fantastic Man or interior design magazines Frame and Mark.

Cyna: I follow fashion blogs (a few of the felt blogs, we the people, man repeller), also magazine wise, I read The Economist, AdNews and I flick through fashion magazines now and again.

And a preview of Dandy, you can view the full issue here:


Find out more about Dandy.

If you have any news leads, press releases or would like to be featured on the site, email

Follow Influencing for the latest media and PR news and features on Twitter, Pinterest, Facebook, Tumblr, LinkedIn and Google+.

Membership privileges

  • Read and comment an all stories
  • Weekly digest of media and PR news (optional)
  • Post media releases to PRWire newswire
  • Advertise job vacancies
  • List your business in our PR directory

Please note that Influencing is used EXCLUSIVELY by media and influencers, as well as professionals who manage marketing and communications within their organisations, so we need a work email address.

More Media News

32 staff out from the West Australian

By Jonas Lopez in Media News on

The West Australian Newspapers (WAN) group is farewelling 32 staff who have all accepted redundancies.

WAN editor Anthony de Ceglie said the move was part of long-term plans to integrate The West Australian and the Sunday Times staff into a seven-day newsroom.

Some of those moving on from The West are hardened veterans such as state political editor Gary Adshead and health editor Cathy O'Leary, both 2018 WA Media Awards honourees.

"It's always sad to see people go, there's a trauma involved in saying goodbye to legends of the game. Gary is definitely one of them, but we move on. The show goes on and there'll obviously be a paper put out tomorrow still. So to be honest, the real tragic part of Gary leaving is I feel like I've only had a few months to work with him," de Ceglie said of Adshead.

Magazine editor Sue Yeap, politics reporters Daniel Mercer and Phoebe Wearne, general news reporter Claire Tyrell, and sports reporter Bridget Lacy, among others,

Game Informer's Australian edition ends

By Craig Daveson in Media News on
Game Informer Australia is set to be replaced by the US edition as a result of cuts made by EB Games and its parent company Gamestop.
Australian editor David Milner announced the news in a lengthy social media post today, which marks his final as editor of the publication.
In that post, Milner attributed the closure to Gamestop’s inability to find a buyer in recent months, and a drop in the company’s share price.
As Game Informer’s Australian editor, Milner was responsible for 68 issues of the magazine, which is one of few Australian made specialist gaming publications still on the shelves.
“I don't know what’s next. I need time to think. This is a job that never slept; even when I was on holiday I was checking emails, managing crises, handling social media, always thinking about the next deadline,” said Milner.
“I once brought my laptop to the MCG and subbed magazine pages during the Boxing Day

10 launches new podcast

By Jonas Lopez in Media News on

Network 10 and Acast have launched a new political podcast show under the 10 Speaks brand, called The Professor and the Hack.

Hosted by 10 network political editor Peter van Onselen and national affairs editor Hugh Riminton, the show aims to tackle various political issues that may be relevant to Australians as the general election draws near.

“When it comes to politics, Peter and Hugh are world-class and their banter, insights and take on the world is unique, accessible and relatable. I may be biased of course, but I’d highly recommend the first episode to those who enjoy good ol’ political banter,” said 10 CEO Paul Anderson.

Fitzgerald appointed to Tonic board

By Jonas Lopez in Media News on

Tonic Health Media‘s board is now bolstered with Anthony Fitzgerald.

Fitzgerald comes in as Tonic continues to push ahead with its expansion. The Tonic appointment is his first since leaving Multi-Channel Network last October after 15 years as CEO. He also served 18 years heading Seven’s sales division.

“Anthony has continually challenged the status quo for many years which is exactly what Tonic is doing,” said Tonic CEO, Dr Matthew Cullen.

“His vision, expertise and passion will help us meet our goal of improving health literacy and outcomes for all Australians.”

Get to know Fitzgerald on LinkedIn.

Your Money online site shuttered

By Jonas Lopez in Media News on

NewsCorp Australia and Nine have agreed to close down the website component of finance platform Your Money.

Your Money CEO Kylie Merritt said the decision was made to integrate its content with NewsCorp Australia’s platforms, starting with Your Money’s presence continues on social media channels, 9Now, and Foxtel Go.

Your Money was launched six months ago as part of a collaboration between News Corp and Nine, involving a stand-alone digital presence, television channel and social media accounts.

Four personnel connected with running the website have agreed to move on. Your Money digital operations head David Ash resigned several weeks ago.

Books+Publishing shuffles senior staff

By Jonas Lopez in Media News on

ANZ book industry portal Books+Publishing has made some editorial changes.

The company announced that current editor-in-chief Andrew Wrathall is moving up to production manager; the job now puts him in charge of the company CRM systems, print production, and running the official website. He has been with the company for a decade, spending most of it as publishing and digital media coordinator.  

Kelsey Oldham is moving up from assistant editor to editor. She is relatively new to the company having joined last August. Sarah Farquharson is promoted from news editor to managing editor. The two of them join digital editor Brad Jefferies in the company’s editorial circle.

NewsCorp Australia mobilises political journo crew

By Jonas Lopez in Media News on

NewsCorp Australia has marshalled its political reporting team for in-depth coverage of the upcoming federal elections.

The consortium stated that each politics reporter handling the newspaper mastheads from metro to community level,, Storyful, and SKY News, are committed to the endeavour.

These include The Daily Telegraph’s Anna Caldwell and Sheradyn Holderhead, Melbourne Herald Sun’s James Campbell, The Courier-Mail’s Renee Viellaris and The Adelaide Advertiser’s Jade Gailberger and Matt Smith.

Health correspondent Sue Dunlevy, political reporter Claire Bickers, senior writer Paul Toohey, cost of living editor John Rolfe and personal finance experts Sophie Elsworth and Anthony Keane are also tagging in with discussions on the elections’ effect on their fields. SKY News hosts Peta Credlin, David Speers, and Paul Murray will even write op-eds for metro and regional papers.

A multichannel campaign called Truth Builds Trust is also being ang

More News latest

History Will Be Kind lands Shop Back deal
Rebates processor Shop Back has History Will Be Kind as agency of record. ... Show more

Ogilvy Melbourne teams up with Cadbury for anti-racism campaign
Ogilvy Melbourne and Cadbury take on racism.

Next stop Samoa for Coombes
Corporate comms specialist Angela Coombes has settled on a new role as marketing and communications advisor for the National Bank of Samoa. ... Show more

Theory Crew tastes new food and drink accounts
Theory Crew has won three new food and drink clients.

Weber Shandwick lands GSK Consumer Healthcare account
GSK Consumer Healthcare is Weber Shandwick’s new client.