Five Minutes With... Sebastian and Cyna from Dandy Magazine

By Tim Lince in Media News on

A first for Five Minutes With, as we chat to two people at the same time - Sebastian Andreassen and Cyna Strachan, two of the founders of new online magazine Dandy, which is targeted towards young LGBT people in Sydney. They tell us about the advice for PRs to work with them, media advice and a love of The West Wing and Parks & Recs.

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Where do you work and what do you do?

Sebastian: I’m editor-in-chief at Dandy, as well as a full time student. I also work as a DJ and freelance designer.
Cyna: I work on the advertising at Dandy, while still studying full time. I also freelance for a production company and intern at an agency.

What exact subjects of pitches or releases are you interested in receiving from PR professionals?

Dandy is an online magazine (that hopes one day to be printed) that targets young LGBT people in Sydney. We are also about to launch Dandy Online that will feature regular content on movies, theatre, food, beauty and other subjects.

We are always looking for events and entertainment happening that is relevant to this market, products, musicians and everything in between that our writers can write about/ review.

Because we have full time lives and Dandy is a side project, we are best contactable by email. Our work hours aren’t in business hours but we can always make time for a quick phone call or meeting if needed. We only put out our online magazine every three months, but we are always looking for new content for our website.

With the launch of Dandy Online, which includes reviews, beauty, art, film sections, we are always after films our reviewers can review, products our beauty editor can review and events we can go to ect. Anything that our audience will enjoy basically.

What are the most important lessons you've learned about editing and designing a magazine?

It has been a very steep learning curve! Getting as many people on board has been a big one, creating deadlines and timelines (time management has been a big lesson), following up on things, delegate!

And most importantly don’t be scared to ask people for something, you just might never know what they say.

What’s been the highlight of your career?

Sebastian: DANDY!
Cyna: The highlight is that it hasn’t really started yet!

What's the best story you've ever covered?

Sebastian: Issue two of Dandy has some exciting people in it.
Cyna: We have some pretty exciting stories coming up in our next issue of Dandy….

Do you have any secret hobbies or talents?

Sebastian: I’m really tall (although that’s not very secret).
Cyna: I’m a really fast typer. But again, not so secret…

What's your personal mantra you try and live by?

Sebastian: Be nice!
Cyna: Work hard, be kind and good things will happen.

Your favourite place in the world?

Sebastian: NYC! No questions.
Cyna: Hard.. NYC pretty unbeatable but Hampi in India was probably one of my favorite places I have travelled to.

What's the greatest meal you've ever had?

Sebastian: Nothing beats my Yaya’s food...
Cyna: Greatest is too hard, but it’s pretty hard to beat Vietnamese Pho.

What drink do you order most often in a restaurant, pub or bar?

Sebastian: Gin and Tonic.
Cyna: Cider and margaritas! (not together)

Top three TV shows of all time?

Sebastian: Too hard. I have too many!
Cyna: The West Wing, Love My Way and probably a tie between Parks & Rec and 30 Rock.

What word, or words, do you try and avoid using too much (or at all)?

Sebastian: Any abbreviation on words like toes,def etc
Cyna: Like…

What magazines / publications / blogs do you regularly read?

Sebastian: I have a few main blogs I like to read but I'm still a sucker for magazines and buy a lot. Men’s magazines like Fantastic Man or interior design magazines Frame and Mark.

Cyna: I follow fashion blogs (a few of the felt blogs, we the people, man repeller), also magazine wise, I read The Economist, AdNews and I flick through fashion magazines now and again.

And a preview of Dandy, you can view the full issue here:



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Find out more about Dandy.

If you have any news leads, press releases or would like to be featured on the site, email tim@mediaconnect.com.au.

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