A seasoned tech journalist with over 12 years of experience in the media industry, Tiwari's passion for sports led him to get into journalism to remain in touch with sports. But, over the years, Tiwari was allured by the rapidly evolving tech industry and shifted his focus to covering technology.   1) How did you get started in journalism? I was always passionate about sports and once I stopped playing, the only way to stay connected was by writing or talking about it, and analysing the games. That’s the motivation behind getting into journalism. Life had other choices, so after a couple of years into journalism, I started covering technology. Well, that turned out great. 2) Can you describe your work and the stories your team most commonly works on? Almost anything and everything that has to do with tech - policy changes, news breaks, human interest stories, public awareness stories, gadget reviews and related things. 3) Can you recall something about the story you consider

In a pivotal career move, Gautam Sunder, formerly the head of cinema desk at The Hindu, has been appointed digital editor of The Hollywood Reporter India under RP Sanjiv Goenka Group. Sunder's transition marks an exciting new chapter after over five years of leading The Hindu's entertainment team to produce high-impact content across text, video, and podcast formats. Sunder’s journalism journey began serendipitously over a decade ago. With an engineering degree in hand and an internship at Deccan Chronicle meant to fill time before his training, he unexpectedly found his true calling. “I was way more interested in journalism than in engineering,” Sunder recalls, in an interview with Influencing India. That fateful decision led him to a distinguished career spanning top publications like Deccan Chronicle and Daily Thanthi before his impactful stint at The Hindu. Throughout his career, Sunder has worked on stories that transcend geographies, covering Indian, Hollywood, and in

C Com Digital, a full-service techno-digital marketing agency, has announced a strategic partnership with Nitin’s Premixes, manufacturers of high-quality food service solution, Medianews4U reported. This collaboration aims to amplify Nitin’s Premixes’ digital presence, boost brand awareness, and drive business growth both in India and globally. This partnership with C Com Digital marks a new chapter for Nitin’s Premixes, with a focus on using digital marketing to empower businesses worldwide and craft exceptional food experiences. C Com Digital will provide comprehensive services including website development, social media management, SEO, online advertising, WhatsApp marketing, and creative content development to ensure Nitin’s Premixes’ continued growth. Chandan Bagwe, Founder and Director of C Com Digital, said, “We are excited to partner with Nitin’s Premixes, a company that shares our passion for innovation and quality. Leveraging our digital expertise, we aim

Tata Motors has awarded its passenger vehicle media mandate, valued at Rs 450 crore, to Omnicom Media Group (OMG), according to various media reports. The account will be managed by OMG’s Pattison Horswell Durden (PHD) Media division, which will oversee strategy, planning, and buying across all platforms, including traditional and digital media. The appointment comes after an extensive multi-agency pitch process, with OMG securing one of India’s most coveted automotive accounts. This win strengthens OMG’s position as a key player in India’s media landscape. In an e4m report, a spokesperson for Tata Motors commented on the partnership, emphasising the importance of a data-driven and innovative approach to media strategy in today’s competitive market. “We are confident that OMG’s expertise will help elevate our brand and connect with our audience more effectively in this rapidly evolving space.” With this mandate, OMG will work to enhance Tata Motors' visibility an

In a significant political development, BJP leader Devendra Fadnavis is set to return as Maharashtra Chief Minister, with Shiv Sena's Eknath Shinde stepping aside to make way for the BJP’s pick. Shinde, who led the Maharashtra government for over a year after toppling the Uddhav Thackeray-led MVA alliance, affirmed his unwavering support for any decision made by Prime Minister Narendra Modi and Home Minister Amit Shah. His move has been viewed as a strategic gesture to "maintain the unity" of the BJP-led Mahayuti alliance. Addressing speculations, Shinde stated, “There are no differences of opinion in the Mahayuti alliance,” while reiterating his commitment to strengthening the coalition. According to The Times of India’s Manoj Badgeri, Chaitanya Marpakwar and Ranjan Dasgupta, Shinde’s decision signals a calculated retreat, aligning with the BJP’s long-term political strategy. Reports from The Economic Times suggest that Shinde may have sought a significant role for h

Live Times, India’s first-ever global multi-cast hub and 24x7 satellite news channel, rolled out the ‘Daily News Digest for Journalists’, an innovative PR initiative designed to empower reporters with daily, fact-based news updates on its global multi-cast hub, ensuring reliable exchange of news sources, a release stated.  The Daily News Digest is claimed to be a game-changer, drastically simplifying the news process and ensuring that journalists always have immediate access to credible, trustworthy content. The ‘Daily News Digest for Journalists’ includes a well-curated roundup of critical news developments across key sectors, including politics, economy, global affairs, societal trends etc. It aims to address the growing demand for reliable information in a fast-paced world where misinformation is a persistent challenge. With this PR-led initiative, Live Times is ushering in a new era of journalistic excellence that will inspire confidence, foster collaboration, and re

Innocean India, a leading marketing agency and part of the Global Innocean Network, has secured the consolidated media mandate for Narayana Health, one of India’s premier healthcare providers. This partnership marks a significant step in enhancing how healthcare information reaches millions across the country. In an era where both online and offline media platforms dominate communication, ensuring timely and effective delivery of critical healthcare messages is paramount. With its expertise in strategic media planning and execution, Innocean aims to strengthen Narayana Health's connection with its audience, fostering greater trust and accessibility. By aligning Narayana Health's commitment to care with Innocean's innovative media strategies, this collaboration is set to reshape the way Indians engage with healthcare information, ensuring it is both impactful and life changing. Commenting on the new partnership, Dr. Ashish Bajaj, group chief marketing officer, (CMO) Narayana Heal