Firth takes up MD role at whiteGREY
By Jonas Lopez in Marcoms News on Friday, 30th November 2018 at 3:20pmCommunications agency whiteGREY has hired Katie Firth to assume the position of national managing editor, effective 14 January 2019.
Stationed at whiteGREY’s Melbourne office, Firth will oversee the development of the local operation while coordinating important work with colleagues at the agency’s Sydney branch.
The new position was borne out of the recent exit of whiteGREY Melbourne MD Claudia McInerney, who stepped down for personal reasons.
Firth comes into whiteGREY with 15 years of experience in marketing, PR and advertising. These include account directorships at four agencies and most recently as executive partner with TBWA Melbourne, with her clients comprising two state tourism agencies, a major utility provider, and two foreign automobile brands, among others.
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