Filtered Media takes on Nicole ManktelowBy Selim Unutmaz in Media News on Friday, 21st April 2017 at 10:44am
Filtered Media CEO Mark Jones said “We haven’t had to change the role significantly. The exciting part is that Nicole brings a strong pedigree of journalism and video production.”
“I think that it’s going to bring an interesting mix of skills to the role - one that really mixes well with our clients.”
Jones highlighted the company’s development of its integrated marketing approach called “brand storytelling”, and noted his confidence in Manktelow’s ability to bring value to the approach .
““People don’t want just writing anymore, they want videos and podcasts - and so we are now providing more of those than ever.”
“Brand storytelling integrates a number of fields relating to marketing and produces it directly and coherently to the client.”
“Nicole brings with her a broad skillset that compliments this system perfectly,” he said.
After leaving her role as News Corp's Video News Director, Manktelow joined Filtered Media with long-time friend Mark Jones in order to direct high-quality cross-platform content.
“I’ve known Mark for a very long time, and I really like the model that he and (Filtered Media co-founder) Heather Jones have developed.”
“I have a passion for storytelling and I'd like to stretch it beyond the day-to-day news cycle. Filtered Media is a great platform for me to be flexible with, and I’ve got a great team to help me.”
“Media is world of change right now, but the opportunity for high-quality brand storytelling is huge”, she said.
Manktelow’s predecessor Jeanne-Vida Douglas has since moved on to Chartered Accounts A/NZ as a Senior Content Manager.
“Filtered Media was a wonderful place to work, and I felt blessed to be part of the early growth,” she said.
“I did want to go into a teeny, tiny company and help take it to the next level, I wanted to learn about the complex, confusing and often amusing world that is stakeholder management.”
“I wanted to help develop newbies into a talented team of media producers and I wanted to nail sales.”
“Over the last 12 months I’ve really delivered on all those fronts, and so when the right opportunity came along, it was time to shift my focus and take on a new challenge.”
Douglas noted that her goals would not differ in her new role.
“I need to understand who my audience is, find and craft stories which are relevant to them, and deliver them through relevant channels.”
“The fundamentals of what I do haven’t changed since I was features writer for Australian Reseller News,”
“Sure there’s a lot more strategy, a lot more data and a lot more stakeholders, but the focus remains on audience insight and the craft of storytelling”.
Jones said that Douglas left a legacy of very well organised accounts at Filtered Media, “and although we miss her very much, we give her our full support.”
Filtered Media also saw the addition of Michelle Bartolo as the company’s PR director, “rounding out the agency’s senior leadership team with a focus on consumer and lifestyle clients.”
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