Fenton-Jones joins TaurusBy Jonas Lopez in Marcoms News on Tuesday, 13th February 2018 at 1:54pm
Seasoned journalist Mark Fenton-Jones has started work at PR agency Taurus Marketing.
The agency hired Fenton-Jones as part of a new thrust to bolster its content expertise. He will oversee the creation of case studies, timing releases of custom marketing items for newsworthiness, and share advice on media strategies, among other tasks.
Fenton-Jones wields over 30 years’ experience in the media circuit, with most of it attained at the Australian Financial Review as writer and editor for enterprise, professional services, and special reports.
“I’m very proud Mark has chosen Taurus as his new home to help build our content division which is going gangbusters. We’ve been friends for many years from when he first interviewed me for the AFR and it’s a great joy to have someone I know so well on team. You know you’ve reached a certain success in life when you can work with friends and work doesn’t seem like work! And of course Mark’s network has been very open to us and we are closing some really interesting deals,” said Taurus CEO Sharon Williams.Follow Fenton-Jones on LinkedIn.
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More Marcoms News
Red and VIVA! lead Golden Target Awards state finalistsBy Jonas Lopez in Marcoms News on Monday, 22nd October 2018 at 2:28pm
The Red Agency and VIVA! Communications earned multiple finalist nods at this year’s PRIA State Awards.
Red Agency earned the Golden Targets in the pro-bono and health campaigns for projects it did in New South Wales and Queensland, respectively. Account manager Andrea Philips was recognized as a NSW Future Leader. The agency also went highly commended in three other categories.
VIVA! joined Cole Lawson Communications, Porter Novelli, and Mills Wilson as finalists in the community relations category. The agency co-shared Red Agency’s triumph in the health campaign category.
Other big winners include Herd MSL which landed the NSW Large Consultancy of the Year title and was co-finalist with Bright Company in the issues management category. The Sefiani Communications Group’s EY University of the Future project won the agency nods for the corporate communications and B2B categories, plus a Highly Commended in the thought leadership field.
Honner beat two
AIME parcels PR and strategy workBy Jonas Lopez in Marcoms News on Monday, 22nd October 2018 at 1:59pm
Organisers of the 2019 Asia Pacific Incentives Meetings & Event (AIME) have appointed a number of different agencies to handle the PR and digital strategy.
As reported over at Mumbrella, the PR front will be handled by Eleven and sister agency FleishmanHillard. Both agencies will create a globalised PR blueprint to market the show.
The digital strategy side will be the remit of TBWA, which will tackle social and website activities.
The Melbourne Convention Exhibition Centre will host AIME 2019 from 18 to 20 February, 2019.
Edelman to handle Danone representationBy Jonas Lopez in Marcoms News on Monday, 22nd October 2018 at 1:56pm
The Danone food corporation has awarded a PR services contract to Edelman Australia.
Mumbrella reported the new deal calls for Edelman to work on Danone’s healthcare and consumer portfolios, and corporate/brand communications duties.
Danone is well-known for producing a raft of food products, with many of them being dairy and plant-based. These include the Silk Soymilk line of milk drinks and yoghurts, the Oikos line of natural yogurt, and the International Delight series of flavoured creamers.
“We’ve created a blended team structure for Danone. Being one of the largest communications agencies in Australia allows us to provide trusted, consultancy across reputation, brand and health professionals who are true experts with years of experience under their belts,” said Edelman managing director Fern Canning-Brook.
“We ensure an insight-driven, earned-centric and social by design approach, bringing strategists, creatives, earned media, social media, digita
Theory Crew recruits four fresh clients and new employeeBy Jonas Lopez in Marcoms News on Thursday, 18th October 2018 at 12:47pm
Melbourne PR agency Theory Crew added four new clients and former Bauer Media writer Jennifer Aitken to its ranks.
On the consumer electronics front, Theory Crew will tackle media relations and brand awareness for Master & Dynamic and PURE. Master & Dynamic is a New York-based manufacturer of high-quality earphones, headphones, and speakers, and is slated to start selling products in Australia next year. Theory Crew’s remit for PURE is focused on the media rollout of its new Discovr smart speaker.
Melbourne bag maker Crumpler is working with Theory Crew to engage non-traditional influencers and the creative community.
Financial planning company Lifewealth Group is tapping Theory Crew to assist in media relations for its thought leadership programmes.
“We’re thrilled to welcome four new accounts into our family of leading innovative lifestyle brands,” said Theory Crew founder/managing director Felicity Grey.
Jennifer Aitken has also taken her place
Dellit joins Flourish as creative chiefBy Jonas Lopez in Marcoms News on Wednesday, 17th October 2018 at 3:22pm
PR agency Flourish has hired Pauline Dellit as its new head of creative.
She joins after finishing five years as senior account director and key account director at marketing agency Yoke. The move will see Dellit work alongside creative director Phil Ceberano and also helm the agency’s new creative studio.
Flourish MD Angela Ceberano said she had observed Dellit’s work for years and was sold on her professionalism and work ethic. She added that the new creative studio will help bring Flourish away from traditional mindsets of what PR is all about.
“During my years in agency land, I’ve had the privilege of heading up a mixed bag of projects. Even though I’m a creative agency suit by trade, I’ll always be a storyteller at heart. I love design that is considered, and communicating the story that exists behind a piece of work that makes it beautiful and effective,” said Dellit.
Keep in touch with Dellit on LinkedIn.
Adhesive now attached to The IconicBy Jonas Lopez in Marcoms News on Wednesday, 17th October 2018 at 3:14pm
Clothing company The Iconic has entrusted its PR activities for the ANZ market to integrated communications agency Adhesive.
Under the partnership, Adhesive’s PR specialists will collaborate with The Iconic’s in-house creative, content, and social media departments in corporate and consumer relations, influencer engagement, and brand events.
The new representation follows other recent signings at Adhesive, including home appliance company Dyson and travel website TripAdvisor.
“It’s been another huge year for THE ICONIC as we continue to create the most seamless and inspiring shopping experience for our customers. Elevating our brand through earned and owned media is key to our marketing strategy, so it was vital for us to partner with an agency that could give us big creative ideas while keeping up with our business day-to-day,” said The Iconic CMO Alexander Meyer.
Haystac lands fresh accountsBy Jonas Lopez in Marcoms News on Wednesday, 17th October 2018 at 3:11pm
PR agency Haystac Sydney has landed representation for two new accounts: Dexus and RateSetter.
Dexus is one of Australia’s major property conglomerates, with holdings in the commercial, business, and healthcare industries. Haystac’s remit involves managing Dexus’ consumer media and content generation, social media activities, and collaboration with the team managing the Dexus Place line of co-work spaces.
RateSetter is a peer-to-peer personal finance lender. The partnership will put Haystac in charge of RateSetter’s B2B/B2C media relations, corporate thought leadership development programmes, and content marketing.