EMMA report says that Fairfax is on the back foot

By Selim Unutmaz in Media News on
News Corp Australia has taken the upper hand in readership numbers, according to the latest Enhanced Media Metrics Australia (EMMA) report.

Year-on year figures were mostly positive for the media giant, with the exception of weekend editions.

News Corp’s weekday print readers collectively increased to 4.088 million readers, jumping 3.2 per cent from the previous year. The company also saw a significant 27 per cent rise in its online subscriptions to 333,400.

Victoria’s Herald Sun crept up 0.6 per cent to 1.261 million readers for its weekday print, while its print and digital audience grew 2.5 per cent to 4.4 million people.  

Figures were also positive for The Daily Telegraph, inching up 3.7 per cent to 1.029 million readers and 0.8 per cent to 786,000 for its Saturday edition.

The Australian had mixed results with weekday readership increasing by 3.4 per cent 480,000 in March, whilst the Weekend Australian dropped 4.6 per cent to 560,000 readers.

Fairfax did not fare so well in the year-on-year audience count this March, with varying performance across its sections.

The Sydney Morning Herald saw an increase in its weekday audiences, up 0.8 per cent to 671,000.

The weekend edition however, along with that of The Age and The Australian Financial Review, experienced a year-on-year decrease.

The Sydney Morning Herald fell by 1.9 per cent to 705,000 readers, while The Age and Financial Review dropped 2.7 per cent to 582,000 readers and 2.3 per cent to 125,000 readers respectively.

The Financial Review’s weekday readers made a 5.8 per cent leap to 329,000, whilst The Age fell 1.3 per cent to 550,00.

According to EMMA data, 91 per cent of the Australian population in March — 16.78 million people — read news media in any form.

The data also showed that the number of Australian readers of news media on digital devices totalled in at 13.1 million - equalling 71 per cent of consumers.

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