Edelman to handle Danone representation
By Jonas Lopez in Marcoms News on Monday, 22nd October 2018 at 1:56pmThe Danone food corporation has awarded a PR services contract to Edelman Australia.
Mumbrella reported the new deal calls for Edelman to work on Danone’s healthcare and consumer portfolios, and corporate/brand communications duties.
Danone is well-known for producing a raft of food products, with many of them being dairy and plant-based. These include the Silk Soymilk line of milk drinks and yoghurts, the Oikos line of natural yogurt, and the International Delight series of flavoured creamers.
“We’ve created a blended team structure for Danone. Being one of the largest communications agencies in Australia allows us to provide trusted, consultancy across reputation, brand and health professionals who are true experts with years of experience under their belts,” s...
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