Drive refreshes brand and websiteBy Elliott Richardson in Media News on Friday, 30th April 2021 at 9:17am
The new website brings together all the aspects of Drive under one roof including new car showroom, new compare features tool, Drive Car of the Year and car listings.
CEO of Drive Alex Parsons said the refresh was designed to give consumers a one-stop-shop for all of their car news.
“We could not be more excited to launch the refreshed Drive brand and our new customer-centric automotive platform. Our vision is to create the future of automotive in Australia and the launch of our new brand and platform marks the first step in that journey.
“Many sites have commentary or commerce as stand-alone offerings, but the new Drive brings together commentary, commerce and comparison in an integrated, consumer-focused experience,” Parsons said.
“The new Drive site enables consumers to find all the best and latest independent news and reviews, then compare the makes and models they want in our showrooms and ultimately progress towards making a decision on their next new car via our exclusive dealer network. All on the one consumer-centric platform.”
Taking out the Drive 2021 Car of the Year was the Kia Sorento.
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