Cummins and Partners, Romano Beck strike PR deal
By Jonas Lopez in Marcoms News on Friday, 26th February 2021 at 4:46pmIndependent PR agency Romano Beck (pictured) has agreed to provide PR services under a new deal with Cummins & Partners.
The accord sees Romano Beck staff move into Cummins & Partners’ Melbourne and Sydney offices.
As a result, Cummins will have access to Romano Beck’s marketing capabilities such as PR, influencer management, events, and corporate communications.
“When we started the business seven years ago, we said PR is changing, and so are we. The days of pumping out media releases to disinterested journalists are gone, and we work harder than ever before to influence,” said Romano Beck founders Judy Romano and Gareth Beck.
“Our partnership with Cummins&Partners is an exciting moment for us. Working hand in glove with creative a...
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