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Coronavirus PR: ‘Show don't tell’ has never been more important

By Seamus Byrne in Media News on
Show don't tell. Show don't tell. Show don't tell. 
 
You can't overemphasise it. But there's always plenty of companies who think that in the heat of a crisis they just need to tell us how good they can be at helping us if only we'll listen to their spokesperson.
 
Let's put it in the simplest terms possible. If your client has only asked you to put them forward to be quoted in stories about the changing face of the workforce in the midst of the coronavirus pandemic, it'd be good to set their expectations to 'stunned mullet'.
 
I've been flat out writing pieces about remote working. Strategies. Technical solutions. Cultural impacts. The works. The biggest thing I need is real stories about what's changing and how people are dealing with the situation. Case studies. Showing the work happening in real-time.
 
Yes, case studies are HARD right now in PR terms. It's too soon. There's no way to control the message or know exactly how well it's working. But that's what I'm asked for more than anything else. Examples of people getting on with work thanks to digital environments and tech hardware that is helping them to do whatever it is they do.
 
I don't want a spokesperson telling me what they're offering or what they're planning to do differently. I want the customers and the clients and the consumers.
 
Zoom has crushed it as a tech company in this crisis, and at first it was largely not by design. One of the biggest examples of a top down experience instead of the recent history of bottom up tech adoption, it moved from business tool to mainstream consumer usage within a matter of weeks. But they did also step forward to offer something real to schools, removing barriers to entry and adoption to help make this moment easier for those who needed video conferencing solved in new ways.
 
Australia's Rode, a great audio hardware company with a worldwide reputation for excellence, announced a donation of millions of dollars worth of podcasting hardware to help NSW schools to produce content for students remotely at a high quality.
 
Instead of this, they could have sent out a press releas talking about how good quality microphones are important in remote work conditions and that their spokesperson is available for comment. Instead they offered value to people who needed a solution, and I don't doubt in coming weeks there might be some interesting case studies of how that hardware has been used.
 
It's been great to see new initiatives from many organisations. Even online hackathons and events going digital, and the stories of how some of these have enabled people who have never been able to participate before to take part. Stories of how remote has become an opportunity, not just a band-aid.
 
Video games have been launching early to take advantage of the downtime. Online games have been offering premium access for 30 days, or boosting in-game progression to attract people to spend time in their games. They're not just saying "games are a great way to relax and distract from bad times we can give you some quotes if you would like." They're just encouraging people to play.
 
As we exit the 'early phase' of this crisis and enter the long middle of whatever is to come, companies should be careful to avoid looking like they're just trying to be visible and focus on what they can do to help. Help customers. Help charities. Help just one person. Do something real. Then maybe there will be a great story to tell about it. Maybe in a few days. Maybe on the other side.
 
Just remember to show us something real.

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Nine offloads Stuff

By Jonas Lopez in Media News on

The Nine Network has sold its NZ media outfit Stuff Ltd to CEO Sinead Boucher (pictured) – for just NZ$1.

The sale, which is expected to be completed by the end of this week, includes a lease-back to Stuff for a printing plant Nine uses in Wellington and the sale of ISP Stuff Fibre. However, 25 percent of the Stuff Fibre proceeds will be remitted to Nine; the rest of the money will be temporarily used to keep Stuff afloat over the next three years, after which a corresponding amount will be processed to Nine.

Stuff became a Nine subsidiary after the conglomerate’s merger with its parent firm, the former Fairfax Media, in 2018. 

“Today is an important moment for Stuff as a business. It is great to take control of our own future with the move to local ownership and the opportunity to build further on the trust of New Zealanders, who turn to us for local and national news and entertainment every day,” said Boucher.

Wratten to exit Home Beautiful

By Jonas Lopez in Media News on

Kayla Wratten is finishing her time as junior features writer with Pacific Magazines title Home Beautiful.

She is leaving to undertake more freelance work. 

Wratten joined Home Beautiful in September 2019 after finishing almost a year as editor at Frock Paper Scissors.

Follow Wratten on Twitter @Kayla_Wratten and on LinkedIn.

Perth no limit for Game On AUS growth

By Seamus Byrne in Media News on

 

There’s not many tech or games outlets that call Western Australia home. The industry across both the media and PR sides of life are deeply East Coast centric, and ‘out of sight, out of mind’ can be an all too real impediment to access.
 
So it’s nice to see the growth of the Game On AUS (GOA) brand as the radio show slash podcast slash Qantas in-flight entertainment option has started to build an increasing presence through its website and online community.
 
Influencing caught up with Pete Curulli, Director and co-host of GOA, who also hosts Perth breakfast radio on 92.9 HitFM and also recently became a manager of a League of Legends Oceanic Pro League esports team just in case he wasn’t busy enough. Pete talks about GOA’s efforts, the challenges and strengths of being based in Perth, and how he feels PR can work best with GOA and its community.
 
Take us back to the start - how did GOA start and how did it develop to wher

Rathbone takes up Grant Broadcasters CD post

By Jonas Lopez in Media News on

Ryan Rathbone has assumed the group content director spot at Grant Broadcasters.

The company stated that he is now in charge of all on-air talent and content for the entire network.

Rathbone has been with Grant Broadcasters since late last year, when he flew back home from New Zealand to take up a post as QLD/NT regional manager. His successor is currently being recruited. CEO Alison Cameron and COO Rick Lenarcic will be his immediate superiors.

“Ryan has had a hugely positive impact on our creative and content product in QLD since he joined the company earlier this year. He will now be working closely with our existing Regional Content Directors in the other markets to roll out these strategies. I am confident that we can continue to provide exceptional local programming and maximize our local community partnerships with both clients and listeners,” said Cameron.

Foye jumps to PR

By Elliott Richardson in Media News on
For the past five years Brendon Foyehas regularly been seen on CRN bylines until two months ago when he made the switch to public relations.
 
Starting at M+C Partners last Monday, Foye said the transition was something he had been thinking about for a while.
 
“I guess it's a tale as old as time in this industry of journalists moving to PR and it's something that was on the cards for a while. It was just a case of having an opportunity to move on and jump ship and I found something really interesting to sink my teeth into,” he said.
 
While the switch from journalism to PR is a regular occurrence, it’s the first time Foye has worked on the other side of the phone and it’s something he’s still getting used to.
 
“Just starting off getting trained in PR, I haven't done any of it before. For now it's a fair bit of content creation which I'm obviously used to being a journalist.”
 
While at CRN, Fo

Print IT! May consumer magazines round up

By Seamus Byrne in Media News on
APC
A worthy nostalgia trip is the big focus of this 40th anniversary special, and the interviews with Tony Sarno, David Flynn, Roulla Yiacoumi, Ashton Mills, Nathan Taylor, Angus Kidman, Dan Gardiner, Darren Yates, and the OG Editor himself, Sean Howard, is a great trip down memory lane whether you every wrote a word for the mag or not. Pages from the original edition also appear, and an office photo collection is also quite a trip - indeed both Kidmans are pictured with hair!
 
But it isn't all looking back this month. There's some new laptop reviews, with the Asus ROG Zephyrus G14 reviewed by Joel Burgess scoring a five star Hot Product award. Plus a wealth of free software suggestions, lots more hardware and software reviews, and a great deep dive (pun makes sense if you see it) on DLSS graphics technology and what it's doing for game imagery.
 
Choice Computer
Choice goes big on security and peace of mind in its latest edition. Features on keeping your PC

Ruthven joins Hit104.7

By Jonas Lopez in Media News on

Bryce Ruthven has signed up with Canberra station Hit 104.7, reported Radioinfo.

He will join Ellie Mobbs and Jason Roses in the weekend breakfast show and run the afternoon show on weekdays. 

Ruthven came to Canberra after finishing almost three years with Ace Radio, with his last assignment being the mornings announcer/digital content coordinator at TRFM in Gippsland.

“Definitely working in a competitive market like Canberra, that’s full of people like myself who have moved here to continue their careers. From what I’ve seen in the past week since arriving, it’s a very modern, clean city that embraces a fresh face to the nation’s capital, which has been a huge positive with settling in to my new home!” said Ruthven of his move.

Follow Ruthven on Twitter @BryceRuthven and on LinkedIn.

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