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Comms 101 lands Tug account

By Jonas Lopez in Marcoms News on
Comms 101 (photo credit: FB)Manly Vale, Sydney agency Comms 101 has won the ANZ PR representation for global digital marketing agency Tug, reported Mumbrella.

The new deal will have Comms 101 creating Tug’s regional communications strategy with support from Tug’s Sydney offices, with the end goal being to bolster Tug’s market share in Australia and New Zealand.

In addition to Sydney, Tug also operates out of London, Berlin, and Toronto.

“To work with Tug provides a unique opportunity to collaborate with another agency to build presence and awareness for their work here in Australia. Tug is in a unique position, due to an already established presence in other markets across the globe,” said Comms 101 founder/managing director Lisa Hollinstead.

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More Marcoms News

Fresh hires at Eleven PR

By Jonas Lopez in Marcoms News on
New Zealand agency Eleven PR has fresh personnel on the rolls. 

Sarah Watford is in as business director. She was previously with the agency in late 2019 as account director, but exited for family reasons. Her PR experience came from stints with Maxted Thomas, Publicity PR, and Mango Communications.

Madison Hughes signed up to a PR consultant role. She recently completed an internship at the agency and was recruited after graduating BA Communications/Marketing from UniOtago.

The hires came out of increased business at Eleven and TBWA/NZ.

“Sarah and Madison will help us continue that trajectory by delivering industry leading work that combines media appeal with the disruptive creative TBWA\NZ is known for. We are pleased to be welcoming Sarah and Madison to Eleven PR and the wider TBWA\NZ family. They are wonderful humans and are a fantastic addition to an awesome team,” praised Eleven PR managing director Angelina Farry.

Follow Watford and Hughes on LinkedIn.

Merger aims to make an Impact

By Phil Sim in Marcoms News on
As marketing leaders who have had a knack for picking emerging trends, Mark and Heather Jones have gone all-in on purpose-driven branding.
Filtered Media, the marketing agency founded by former AFR journalist Mark Jones and his wife and experienced PR practitioner Heather, has merged with Social Impact Institute, a social sector advisory firm.
The new 25-person organisation will come together under a new name, The ImpactInstitute and will aim to combine Filtered Media's strengths in storytelling, content marketing and public relations with Social Impact Institute's specialist capabilities in measuring and optimising social impact. 
Jones will lead the combined organisation as CEO, while Social Impact Institute CEO David Jack will become Executive Chair and Head of Advisory.
The ImpactInstitute describes its remit as "helping commercial and social sector organisations across Australia create measurable impact with stories that matter".
Jones sees the merger as s

New staff appointed to One Green Bean leadership

By Jonas Lopez in Marcoms News on
The leadership circle of PR agency One Green Bean (ogb) has new additions.

The agency revealed that group account director Amber Abbott will now be the head of client services. She has been with the agency for seven years and has been critical to the success of several key campaigns.

Another group account director, Hannah Stalder, is now the head of creative services. She was promoted on account of a decade’s experience running major events and campaigns for consumer lifestyle, retail, and consumer tech clients.

Senior account director for digital Matt Hagias has been promoted to social/influencer lead. He has been with ogb for five years after running social strategy and platform management for AFL side GWS Giants. The new job will see Hagias work with the Havas Group influencer marketing team Co-maker.   

“We are thrilled to be promoting these exceptional people from within the agency. It is a testament to both their individual talents and the agency as a workplace where t

New promotions for opr staff

By Jonas Lopez in Marcoms News on
Some personnel at WPP agency opr have been promoted, reported B and T.

For opr’s health communications arm LIFE, managing partner Rachel Stanton will be the new managing director. 

Creative director Miriam Wells climbs up to head of strategy and creative, reporting to chief strategy and creative officer Bridget Jung.

Managing partner Nino Tesoriero is now the agency’s chief counsel, advising clients on crisis, issues and reputation management activities. 

Alan Tanner and James Curtis have been moved up to director.

Emma Bridgeman and Sarah Quinlivan are co-holders of the new business development director role. The position is designed to oversee opr’s operations, marketing, and new business creation work.

“opr’s continued growth and success enables it to promote, reward and invest in Australia’s top talent. These new roles and responsibilities are recognition of their great work and their commitment to delivering meaningful results to our clients everyday,” said o

Wunderman Thompson takes up Commerce

By Jonas Lopez in Marcoms News on
Wunderman Thompson Australia has officially absorbed Wunderman Thompson Commerce (WTC) into its operations.

The move will see Wunderman Thompson’s services augmented with WTC’s market capabilities designed for online/store retail, B2B, D2C, and social media, such as business support, an e-commerce platform, and third-party integration. The WTC staff will also move into Wunderman Thompson Australia’s Melbourne office.

WTC chief commerce officer Geoff Smeaton will report directly to Wunderman Thompson Australia CEO Lee Leggett.

“Bringing the well-established commerce offering formally together with the amazing creative capabilities of Wunderman Thompson is a fantastic win for both our clients and the Wunderman Thompson proposition in Australia and the broader Asia Pacific region,” said Smeaton.

Coady takes up Havas Media CMO spot

By Jonas Lopez in Marcoms News on
Francis Coady has been appointed as the Havas Media Group’s new chief marketing officer.

He moves up from five years as GM of Havas Sports and Entertainment, with successful campaigns including those for a leading energy sports drink, a men’s healthcare brand, and a state tourism organisation. An in-house successor has yet to be announced.

Coady has run his own media/entertainment management consultancy and also was executive producer of the Bondi Short Film Festival for 13 years.

“Our job as marketing professionals is to entertain, engage and educate. The last five years working at Havas Media have given me the opportunity to bring this philosophy to life, with the support of incredible leadership, a smart, empathetic team, which has fostered a culture that is always focused on doing work with meaning,” said Coady.

“Francis has made an outstanding contribution to our business after building our specialist sports and entertainment division from scratch. The creation of th

Collins at work for Crown Melbourne

By Jonas Lopez in Marcoms News on
Joshua Collins has joined the in-house PR team of the Crown Melbourne hotel.

He had recently left Romano Beck after nearly five years on the crew as account manager and senior account manager.    

Follow Collins on LinkedIn.

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