Carma appoints Sling & Stone as agency of record to ‘revolutionise car-buying experience’
By Staff Writers in Marcoms News on Tuesday, 14th May 2024 at 3:05pmAutomotive disruptor Carma has appointed Sling & Stone as its communications agency of record to 'educate and build trust' around the pre-owned car buying and selling processes, according to a press release.
Carma differentiates itself by owning the cars it sells and delivering them directly to buyers' homes with integrated financing options. Each vehicle undergoes a rigorous inspection and reconditioning process, with nearly 90% of evaluated cars rejected to ensure only top-quality vehicles are offered to consumers.
Sling & Stone will support Carma’s expansion across Australia through a strategic approach that includes earned media, social media, and content-driven campaigns. In a statement to the press, Kasi Talbot, Global Head of Consumer at Sling & Stone, highlighted ...
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