CarExpert strengthens editorial team with new appointments
By Staff Writer in Media News on Wednesday, 02nd October 2024 at 2:38pmCarExpert has appointed Matt Buchanan as its new director of editorial content and Marton Pettendy as managing editor, as part of a restructuring aimed at enhancing its content-led approach in the new car marketplace, reported Mumbrella.
CEO Damon Rielly emphasised the company’s commitment to unique content, even as other automotive sites cut back on spending.
Buchanan, a content expert with experience at Fairfax Media, Nine, and Microsoft, will lead CarExpert's editorial and video initiatives. He previously developed AI content programs at Microsoft.
“I’m excited to join a company that values innovation and is eager to enhance the car-buying experience,” said Buchanan.
Pettendy, who joins from Carsales with over 30 years in automotive journalism, expressed enthusiasm for C...
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