BLOGWATCH: Digital Grog

By Elly Glendenning in Media News on

This week in Blogwatch we take a look at Jeff Fernandez’s Digital Grog, and discover a man with a passion for gadgets, blogging, technology and more.




Jeff Fernandez, like most tech bloggers, has a passion for gadgets, electronics and all things technology, all of which comes to fruition on his site, Digital Grog.


Fernandez, who posts as JJ, writes about and reviews technology related products, websites, SEO, social media and blogging. He also does freelance work, writing articles for stock market, finance and business websites.


With a name like Digital Grog one can only assume that the site somehow relates to technology and alcohol. And it does. Fernandez told Influencing how he came about the name: “Well grog is the aussie slang for alcohol, so mix that with digital and you’ve got a heady mix of technology, a la carte at my blog.”


Fernandez has produced blogs for dozens of years. His first foray into the blogosphere, ‘netskool’, was launched in 2000 on the free platform,, which he used for the following 5 years.


”My blog [netskool] became quite popular and so I decided to move to a platform with more flexibility - ultimately to get a wider audience and have more control over my blog,” he said.


It was then that he launched his next site, ‘Sheldon Singh’, which he later merged with Australian Digital Grog, claiming, “I decided to go with an Aussie domain to give that Aussie bit of character to the blog.”


Fernandez is the sole blogger for Digital Grog, however he does accept the occasional casual guest

post. The addition of guest bloggers is all part of his ongoing strategy to increase the amount of  quality content on the site.


Currently, Fernandez considers himself a part time blogger despite being the backbone of Digital Grog.

“I am happy being a part time blogger as I also like the social interaction I get at my regular job in tax, rather than being full time in front of a computer,” he remarked.


Fernandez told Influencing that for every one of his posts he digs deep and researches the topic, to ensure the readers “get an informative article that helps them in that subject”.


“I wrote one post on how to integrate an Amazon affiliate page in your blog and I got hundreds of people thanking me for the helpful and easy way that they could integrate the same in their blog,” he said.


His favourite blog post, he said, “helped many people get an amazing auto changing wallpapers to their desktops by a very simple method”.


Like any blogger, Fernandez is always looking to improve his blog and claims “I get my ideas from some surprising sources”. Some of his key influences have been ProBlogger, Darren Rowse, and Pat Flynn of Smart Passive Income, who have both encouraged more SEO and design changes on Digital Grog.


Another resource Fernandez uses for content ideas is, perhaps surprisingly, Zoo Weekly.

“They have some really weird and wacky content, apart from the girls, and it’s quite funny... because their writing style is so entertaining,” he said. “One of the posts on my blog that has brought in the highest traffic is inspired by an article I read in Zoo - ‘fake Chinese cars’”.


Fernandez is aiming to reach the 5,000 visitors a day mark by the end of 2013 and has a target audience in mind.


“I am specifically looking to attract a younger audience to my blog - 18 to 35 year olds who are interested in

technology, blogging, and SEO with an Australian focus,” he said.


With some more helpful advice for bloggers, Fernandez suggests that “if you make content that is liked by your audience you will always bounce back”.


“The biggest challenge in this brave new world of blogging is to keep your blog updated regularly to be in the game, which can be quite time consuming.” he added.


Acutely aware of the role large search engines have to play in defining the blogosphere versus large media organisations battle, Fernandez suggests “we need a good popular alternative to Google search engine to keep the game fair and so that SEO is not monopolised”.


His most recent post was written after he learned of the demise of one of his favourite RSS readers, Google Reader. Future posts will also include content about the Qatar motor show, another of Fernandez’s interests.


All enquiries about reviews, guest posts and freelance work should be directed to Jeff via email (




Take a look at the site or visit Digital Grog’s Twitter, Google+ or Pinterest.


For any tips, story ideas or blogs we haven’t covered yet, please contact Elly Glendenning by email (, phone (+61 2 9894 6277) or on Twitter.


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