Banking on PR: Great Southern Bank reaffirms partnership with Keep LeftBy Pragadish Kirubakaran in Marcoms News on Tuesday, 21st November 2023 at 4:50pm
Great Southern Bank has reaffirmed its partnership with Keep Left, retaining the agency as its PR agency of record after a competitive selection process, Mumbrella reported.
The collaboration, spanning over two years, focuses on positioning the bank, which has over 400,000 customers, as a significant participant in Australia’s home ownership discussion.
Megan Keleher, Chief Customer Officer at Great Southern Bank, highlighted the bank's dedication to aiding customers, especially first homebuyers, in achieving their ownership goals amidst challenging interest rate conditions.
“Our research confirms that the aspiration of home ownership remains alive in Australia – and that there’s a strong link between homeownership and happiness.”
She emphasised Keep Left's deep understanding...
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