Bacardi-Martini appoints Ogilvy PR
Thursday, 09th March 2017 at 10:36am
Bacardi-Martini Australia Pty Ltd has appointed Ogilvy PR Australia as its public relations agency of record to work across a number of its brands.
The announcement follows Ogilvy PR’s role as part of an integrated agency team to deliver Grey Goose’s Boulangerie Bleue event in November 2016.
Off the back of this work, the agency’s remit has been extended to include ongoing earned media and influencer programs for Grey Goose, Bombay Sapphire, St-Germain, 42 Below and Dewar’s.
“Working with the Bacardi-Martini team last year showed we have a shared passion for bringing brands to life through a variety of innovative approaches,” commented Richard Brett, group managing director, consumer, Ogilvy PR Australia.
“We’re now incredibly excited to be bringing our unique approach to a broader set of brands and their individual stories to engage consumers on a new level,” he said.
The agency will begin work immediately across strategy development, creative, execution, partnerships, influencer relationships and experiential, with Bacardi-Martini Australia partners including Yakusan, OMD and The Round Table.
“Ogilvy PR was chosen as Bacardi-Martini’s Australian PR agency of record because it demonstrated an understanding of a key element of our business strategy,” added Denis Brown, managing director, Bacardi-Martini Australia.
“Ogilvy PR puts our brands at the heart of strategic cultural programs; creating content, events, stories and context that clearly reflect the brands’ stories. They have also been able to demonstrate a clear focus on measurable business results.”
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