ARN’s Player shifts to security coalface

By Phil Sim in Media News on
IT channel journalist Chris Player is departing ARN to work in the sector he’s been reporting on for the past couple of years, joining cyber security reseller Seccom Global.
Player takes up a newly-created marketing communications role where he’ll have responsibility for crafting the company’s brand strategy and external communications.
“They’ve given me a lot of autonomy in that respect, to build up the strategy with the management team and then having the authority to execute on that within the team,” Player said.
“They’ve just won a big contract, and they’ve basically just doubled their staff count, so it’s a great time to be joining.”
Player said he was most attracted by the opportunity to work at the coalface of the security industry, an area he’s focused a lot of his reporting for ARN.
And while he admitted to a fair degree of reluctance to give up his journalism career, he said he was hopeful of keeping his finger in the pie, and that one day he’d return to the craft.
“I know I’ll always have those journalistic skills I’ve developed at IDG, and I do intend to do a little bit of freelance — I’d like to do a few reviews for PC World or a bit of work for ARN, where there isn’t any conflict,” he said.
“I think in this role, I’m really going to be able to have my finger on the pulse and have an even better understanding of what’s happening in the industry.”
Player has worked full-time at ARN since January, 2015, having previously worked part-time at IDG in a role that saw him float between that publication and the PC World and Good Gear Guide consumer mastheads.
ARN editor James Henderson said he was “sad to see Chris go, but we don’t feel like he’s going too far away,” given his shift to a channel organisation.
“He’s done really well to forge out a couple of niches, in security and reseller reporting and I wish him all the best.”
Player’s responsibilities will include public relations, so his tech journalism peers can expect to hear from him in the future with security pitches.
“I’ll be trying to approach it very much with a journalistic mindset,” Player said. “There are enough crap pitches out there, and I don’t want to add it.”
Player said he felt that security companies too often stooped to fear campaigns to gain attention or market their wares. “I don’t think that helps anyone,” Player said, adding he hoped to position Seccom Global on the basis of their expertise in helping to put together practical, process-based managed security solutions.

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