Anne Wild and Associates earns Lux Collective deal
By Jonas Lopez in Marcoms News on Tuesday, 15th October 2019 at 3:40pmIndependent communications agency Anne Wild and Associates (AWA) has landed Australian PR representation rights for Mauritian hospitality conglomerate The Lux Collective, reported Mumbrella.
The account win followed a pitch process that came about as Lux’s account representative in Australia relocated to a new job in Singapore after eight years of work. It also followed the agency’s recent landing of an account for Visit Maldives.
The Lux Collective comprises hotel brands LUX* Resorts and Hotels, Salt, and the Tamassa Resort in Bel Ombre, Mauritius, plus Socio, a new urban hotel set to open in 2021. The LUX* brand has properties in Mauritius, the Maldives, Reunion Island, China, Vietnam, Italy, the UAE, Turkey, and France.
“Apart from The Lux Collective&rsq...
To continue reading this article...