Alt/Shift partners with Whitley Neill Gin
By Jonas Lopez in Marcoms News on Friday, 07th June 2019 at 2:01pmUK drink brand Whitley Neill Gin has tapped Alt/Shift as its Australian PR agency.
The new deal will have Alt/Shift handle communications and generate brand awareness for Whitley Neill as it prepares to introduce its flavoured tipple Down Under. Sydney social marketing agency L&A Social will also aid Alt/Shift in the campaign.
Whitley Neill is the premiere drink brand in Halewood Wines and Spirits’ catalogue. Company marketing manager Kelly Coughlan said Alt/Shift’s grasp of the Australian media landscape and creative skills was critical in them landing the account.
“The Whitley Neill Gin brand is innovative, clever and brave, making it both exciting and challenging to work on. It’s rare to get the opportunity to introduce a leading overseas brand to the loca...
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