Allure Media recruits two senior hires

By Briana Healey in Media News on
Allure Media has announced two senior hires in Sarah Wyse and Gemma Labadini, who have joined the publisher as chief revenue officer and business development director, respectively.

Commencing in her role in mid-February, Wyse (pictured left) joins Allure Media after two-and-a-half years as managing director across Australia and New Zealand of video advertising platform, Videology. 

Wyse has 15 years’ experience in media, technology and advertising industries. She has also worked with TVN and Ninemsn as national video sales manager.
Labadini, who started last week, also joins the publisher from Videology where she was commercial operations director for more than two years. Labadini brings 11 years’ experience in the media sector in the UK and Australia working for companies including MEC, Global Radio and Fairfax Media.

“Sarah and Gemma are great hires. They are both highly experienced executives with strong product knowledge, established agency and brand relationships and proven track records for delivering commercial solutions,” commented Allure Media CEO, Jason Scott.

“What we are building at Allure is a next generation media company. We are focused on creating a portfolio of brands that people love, and that portfolio is growing. The growth over the last three years has triggered the new roles as we continue to build the muscle needed to take advantage of the many opportunities available to us,” he said.
In 2016, Allure Media expanded its product stable with the launch of Kin Community Australia, which is YouTube’s number one video network for women. It also helms POPSUGAR, ShopStyle, Business Insider, Gizmodo, LifeHacker, Kotaku, Who What Wear, Byrdie and MyDomaine.


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