Agent99 brings three new clients aboard

By Craig Daveson in Marcoms News on
Independent PR and communications agency Agent99 announced the addition of three new clients to its roster this morning.
 
First up is charity organisation CanTeen’s National Bandanna Day awareness campaign. Agent99 will work to drive awareness of the event through nationwide research and influencer campaigns.
 
Swedish outdoor gear and equipment company Fjallraven makes two, with Agent99 working to support the launch of Fjallraven's first Aussie flagship store in Melbourne.
 
On the corporate end of the spectrum, specialist recruitment agency Citrus Group is Agent99’s third new client.
 
“This has been an incredibly strong quarter for the agency and we’re so happy to be aligning with progressive and like-minded brands,” said Agent99 founder and director Sharon Zeev Poole.
 
“These new opportunities further establish our credentials and expertise within our two areas of focus being the consumer lifestyle space specialising in food, beverage and entertainment as well as the B2B space where we elevate thought leaders in their respective fields. We look forward to the exciting journey ahead.”
 

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Stellar lands new Sydney food show deal

By Jonas Lopez in Marcoms News on

Sydneysiders will have great food to look forward at this year’s new Taste of Sydney Collective food festival, with PR agency Stellar Concepts to support the event.

Organised by IMG Culinary from November 8 to 11, 2018 at Barangaroo’s Cutaway, the Taste of Sydney Collective aims to bring together the best food talent from all over Australia and the world, offering Sydneysiders the juiciest delicacies to sate appetites. 

One of the highlights of the festival will be the Centrepiece Kitchens – six sessions where 32 chefs will have a chance to showcase their cooking talent.  

Under the deal, Stellar Concepts will market the four-day show with new editorial and online content. 

“IMG Culinary is a progressive business that delivers exceptional events and we are thrilled to be working with them on the inaugural Taste of Sydney Collective, we are passionate about the local food and cultural environment and we are looking forward to delivering an

Photos: BENCH PR celebrates ten years

By Craig Daveson in Marcoms News on
BENCH PR celebrated its 10th birthday last week at its office inside Melbourne co-working space The Cluster.
 
Clients both past and present convened to salute BENCH PR's work over the years, including Zendesk, Skillsoft, Gooroo, Vend, SUSE, Zerto, Tintri and The Attachmate Group.
 
The BENCH PR team and journalists were also in attendance.
 
Speaking on the night, MD Jocelyn Hunter explained her initial vision for what BENCH PR would become.
 
“When I set up the business in August 2008, I’d admit, it was a bit of a leap into the unknown. What I did know, was the sorts of companies I wanted us to represent – tech, B2B, global companies that were also challenging the big brands. The ones who had to work hard to get noticed – bit less good looking than their market leader rivals, but had a sense of humour, were fun to work with and had a good story to tell.
 
I was also keen to turn the traditional PR agency on its head with

JWT and HSBC roll out new campaign

By Jonas Lopez in Marcoms News on

Marcoms agency J Walter Thompson Sydney and the HSBC Bank have embarked on a new campaign.

Spread out over TV ads and online video as part of an initial rollout, the campaign aims to generate awareness for HSBC’s home finance offerings. The marketing continues with digital content and promotional materials at HSBC branches.

JWT ECD Simon Langley said the new campaign caters to Australians’ desire to invest in their own property and make it as diverse as others in the community.

Havas wins SelfWealth representation

By Jonas Lopez in Marcoms News on

PR outfit Havas Melbourne has won a new work contract from share trading disruptor SelfWealth.

Under the deal, Havas will take on the creation of SelfWealth’s branding strategy, digital presence, and creative development. The account went Havas’ way after SelfWealth officials evaluated the agency’s credentials and methodology as appropriate to the fintech’s needs.

The partnership follows SelfWealth’s successful ASX listing last year. The firm is currently engaging on a new series of projects which includes pooling together a number of high-performance traders into developing a unique set of portfolios.

“We’re thrilled to help them introduce it to more investors so they can trade smarter and grow their returns,” said Havas Melbourne MD Matt Houltham.

Ogilvy and Wotif embark on new campaign

By Jonas Lopez in Marcoms News on

WPP AUNZ agency Ogilvy has collaborated with travel company Wotif on a new project.

The project, called “The Next Big Thing,” is a PR/social media campaign designed to generate awareness for Wotif’s new Aussie For Travel brand platform.

The campaign aims to highlight an Australian town, city or suburb that has a new tourist attraction; the attraction will be considered in a nationwide list of over 150 unique Australian icons. WPP partners opr and Maverick are also providing support for the project.

Wotif will unveil the shortlist next week, with the final Big Things composition to be decided by public voting.

“For many Australians, the Wotif brand is synonymous with travel. Backed by 18 years of data and local knowledge, Wotif has supported Aussie travel experiences and knows what makes Aussies tick”, said Ogilvy Brisbane strategy director Ewen Pettit.

Wotif MD Daniel Finch said Aussie For Travel caters to Australians who want to explore more of the

Mango welcomes fresh staff

By Jonas Lopez in Marcoms News on

PR and events agency Mango Melbourne has hired new personnel to aid with recent client expansions, as reported over at B and T.

Carol Laws comes in as account director, with nine years’ experience across a number of consumer brands in the US and Australia, such as a leading American entertainment company, a film studio, and a major Aussie supermarket chain.

Janette Henstridge recently left Attention + Influencer to join Mango as senior account manager. Her previous accounts included a top Australian telco.

Maddie Poulson recently returned to Australia from England, where she spent some time handling PR accounts for a number of luxury fashion brands.

“Our ethos is to hire people who are talented and nice, so we’re pleased to welcome three new consultants to the Melbourne team who fit the bill perfectly,” said agency GM Jessica Allison.

“Carol has an excellent track record of creating engaging experiences for high-profile brands, Janette brings a wealth

Carter lands new INVNT directorship

By Jonas Lopez in Marcoms News on

Brand agency INVNT has opened a new global directorship for PR and marketing, with Brea Carter recruited for the spot.

Based at INVNT’s Sydney offices, Carter will be in charge of leading the agency’s promotional efforts from out of satellite branches in the APAC and EMEA regions, and North America. She will work alongside agency CEO Scott Cullather and APAC GM Laura Roberts. The move comes as INVNT prepares to handle more clients.

Carter wields journalism experience from Cirrus Media and the Haymarket Media Group in the UK before transitioning to marketing communications, starting with FreemanXP and The Cru Media + Communications while running her own service.

“We’re incredibly excited to have Brea join our tribe, and to be bringing this role in-house as we continue to grow and expand globally… At INVNT our mantra is ‘challenge everything’ and I have no doubt that Brea will do just that as she collaborates with each of our seven office loc

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