Sign in/sign up

AFFINITY earns Fisher and Paykel account

By Jonas Lopez in Marcoms News on

Fisher and Paykel kitchen (photo credit: Fisher and Paykel/AFFINITY)Digital agency AFFINITY has won a new $5m service contract with home appliances manufacturer Fisher & Paykel.

The new deal will have AFFINITY handle media and brand development solutions for F&P’s entire product line. AFFINITY previously handled an assignment for Fisher & Paykel’s In-Home Service Division, the success of which helped the manufacturer save up to 600 per cent above projections.

“From the get-go, we knew we were like-minded thinkers wanting to use the power of media intelligence to grow brand reputation whilst ensuring we improve the bottom line,” said AFFINITY CEO Luke Brown.

“It’s an absolute privilege to be able to help strengthen such an iconic brand in a demanding market place. We love the challenge and are thrilled to have already added significant measurable value to the business with our first few initiatives.”

Membership privileges

  • Read and comment an all stories
  • Weekly digest of media and PR news (optional)
  • Post media releases to PRWire newswire
  • Advertise job vacancies
  • List your business in our PR directory

Please note that Influencing is used EXCLUSIVELY by media and influencers, as well as professionals who manage marketing and communications within their organisations, so we need a work email address.

More Marcoms News

Carnew bows out of Herd MSL

By Jonas Lopez in Marcoms News on

Jason Carnew is stepping down from the managing director post at Herd MSL.

He stated in a LinkedIn post that he was resettling with his family later this month in Vancouver, Canada, as his partner was hired for a new job at Simon Fraser University.

He had been running Herd MSL and Fuel Communications for two years, following his exit as Haystac’s national GM.    

“Herd MSL was the answer to the challenge that my friend David once gave me – ‘to think about the times I was the most happiest at work and find a place that lets me do that’. The past two years have been some of the best and most enjoyable in my career and I can’t wait to see how this team grows,” he said.

Contact Carnew on LinkedIn for new opportunities.

Wunderman Thompson absorbs Meerkats

By Jonas Lopez in Marcoms News on

Wunderman Thompson has assimilated WA digital and creative business solutions company Meerkats.

The move will see the Meerkats team be integrated with Wunderman’s Subiaco, WA office as the core of a new experience and innovation practice. The acquisition had been part of Wunderman Thompson’s expansion plans for months.

Meerkats CEO Gavin Bain has agreed to be Wunderman Thompson’s managing partner for Perth, with Doni Savvides as partner, Martin Beecroft as chief innovation officer, and Melanie Wiese as chief strategy officer for Perth.

“The Meerkats business model has evolved in recent years in line with our clients changing needs. We feel that the fresh Wunderman Thompson creative innovation approach is the perfect fit for our expanded strategic offering alongside WPP AUNZ’s focus on providing new offerings.  We’re confident that our combined strengths will build something truly unique in this market and offer great opportunities for our peo

Savi Communications scores Bell and Bone deal

By Jonas Lopez in Marcoms News on

Victorian marketing agency Savi Communications has become the PR agency of record for dog food brand Bell & Bone.

The new deal will see Savi run Bell and Bone’s brand profiling, product placement, and event management.

Bell & Bone is made from Australian grain and superfoods.

“With dog adoption rates skyrocketing and Australian made healthy, quality and nutritious products leading the way for category growth, Bell & Bone is on an upward trajectory which we are delighted to be part of,” said agency manager Leah Hubay.

“As a team of dog parents, we believe in the vision of Bell & Bone to revolutionise the pet food category with purposeful food and transparency in a fairly unregulated industry.”

Marchant introduces SME PR system

By Jonas Lopez in Marcoms News on

Former Haystac national strategy head Haylie Marchant is coming to the aid of small and medium businesses with a new PR support solution, simply called The PR Toolkit.

The PR Toolkit is conceptualised as a portal for free resources and tutorials in PR services such as media relations, influencer marketing, and social media management, to aid businesses in promoting their product or services while keeping their PR/marketing costs down. 

Upcoming plans include a six-week online media relations masterclass program. 

“The vast majority (97%) of Australian businesses are small and they account for 33% of Australia’s GDP* – which is why it’s so worrying that 63% of small businesses have been negatively impacted by Covid-19, with 91% concerned about the viability of their business in the next four to six months,” said Marchant.

“There’s a lot of work to be done to help rebuild the economy and re-establish businesses, but the reality is,

Team Red dissolved

By Jonas Lopez in Marcoms News on

WPP AUNZ has officially stood down its bespoke agency Team Red.

Mumbrella reported that the company made the decision as Vodafone, which Team Red had been working with for years, set up its new “You Rule” branding this week. 

WPP AUNZ creative agency VMLY&R, production business Hogarth, and media agency Wavemaker worked with Vodafone on the project.

Despite the end of Team Red, the staff will continue on accounts secured beforehand.

“WPP AUNZ continues to provide Vodafone with a full suite of services including media, creative, and production. Expertise from across the company’s brands work on the account but will no longer operate under the ‘Team Red’ name,” a Vodafone representative said.

The Mint Partners earns new accounts

By Jonas Lopez in Marcoms News on

Independent communications consultancy The Mint Partners has secured new accounts, spread across a number of practices.

On the consumer front, the agency was named in a list for French drinks maker Pernod Ricard, based on previous success handling some of its strategic brands such as Beefeater, Jacob’s Creek, and St Hugo.

The Mint Partners is also tasked to run social media, influencer relations and digital content for Australian premium skincare brand CEMOY.

Agriculture consultancy Hort Innovation will tap the agency to create a corporate social media strategy.

For the hospitality practice, The Mint Partners will collaborate with hotel company DOMA to build up public awareness for the launch of its new hotel, the Little National Sydney, next month. It will also head up the promotion for two new Marriott properties - the W Melbourne, which will be open in December 2020 and Hobart’s The Tasman, early next year.

The Mint Partners is also reaffirming its relationship with

OPR scores DocuSign account

By Jonas Lopez in Marcoms News on

Communications agency opr has secured the ANZ account for American virtual signature system provider DocuSign.

The new deal will involve opr changing DocuSign’s brand positioning to better reflect its expanded service capabilities, which include contract preparation/negotiation and lifecycle management, and legal analysis of terms.

“DocuSign was looking for a comms and content partner to drive business outcomes though the art of creative storytelling. That not only meant inventive, interesting thought leadership campaigns that work in earned media, but integrated strategy and content so the ideas help DocuSign drive real sales results,” said opr CEO Richard Brett.

“This is where opr and our people are at their best. Working closely in partnership with DocuSign, we’re confident we can increase awareness and understanding of DocuSign as the leading Agreement Cloud Company.”

More News latest

MiNDFOOD introduces seasonal title
MiNDFOOD is producing a new insert.

Cook is back on The Age
Henrietta Cook is resuming work at The Age.

Spirit rebranded as SENSpirit
Crocmedia has changed Spirit as SENSpirit.

NOVA readies staff cuts
More people are on their way out at NOVA Entertainment.

Smethurst to exit News Corp Australia
Annika Smethurst is checking out of News Corp Australia.