AFFINITY earns Fisher and Paykel account
By Jonas Lopez in Marcoms News on Tuesday, 09th July 2019 at 4:08pmDigital agency AFFINITY has won a new $5m service contract with home appliances manufacturer Fisher & Paykel.
The new deal will have AFFINITY handle media and brand development solutions for F&P’s entire product line. AFFINITY previously handled an assignment for Fisher & Paykel’s In-Home Service Division, the success of which helped the manufacturer save up to 600 per cent above projections.
“From the get-go, we knew we were like-minded thinkers wanting to use the power of media intelligence to grow brand reputation whilst ensuring we improve the bottom line,” said AFFINITY CEO Luke Brown.
“It’s an absolute privilege to be able to help strengthen such an iconic brand in a demanding market place. We love the challenge and are thrilled to h...
To continue reading this article...