Acorn Strategy sets up Perth shop

By Jonas Lopez in Marcoms News on

Acorn Strategy logo (photo credit: MEPRA)The Acorn Strategy agency from the United Arab Emirates is joining the Aussie communications scene from a new office in Mosman Park, Perth.

Acorn’s communications director in the Abu Dhabi office, Annabel Amann, is coming over to be the Perth office’s GM.

The agency is best known for handling clients in the tourism, hospitality and healthcare industries, but the Perth division will also focus on healthcare, while adding destination hotels, real estate and the food-and-beverage industries to the remit.

Agency founder Kate Midttun was on hand for the office’s opening. “We have developed over 87 unique and tailored strategies for a wide range of SME’s to global brands, optimising our clients’ growth. Ensuring that marketing investments are working as hard as possible to achieve strategic and measurable results is at the heart of everything we do and we can’t wait to introduce this proven approach to Australian businesses,” she said.

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Daylight welcomes new ops boss

By Jonas Lopez in Marcoms News on

Communications outfit Daylight Agency has appointed Shelley Hammond (pictured) as its new operations director.

Hammond will be in charge of Daylight’s daily remit including overseeing the workload of at least 20 employees and interacting with clients.

Hammond brings with her many years of marcoms experience, which includes, among others, stints with Telstra, Isentia, and most recently, direct sellers Younique, where she was the company VP for ANZ.

“This year has been transformational for Daylight and the addition of Shelley to our team is the icing on the cake. She brings a dynamic charisma to our team and her leadership skills are second to none,” said Daylight MD Chris Gray.

“On top of this, her experience in corporate communications globally will be invaluable to our clients and staff members.”

Get to know Hammond on LinkedIn.

Potter to lead opr Melbourne office

By Jonas Lopez in Marcoms News on

Jacquie Potter (pictured) has been appointed as the managing director of PR agency opr’s Melbourne offices.

Potter landed the position on account of her 12 years’ service with WPP AUNZ, which includes a number of management roles with WPP AUNZ satellite outfits Howorth and opr’s predecessor, the former Ogilvy PR. She is currently handling the American Express account but will also be assigned to the senior leadership team of Howorth.

“There is no better place than opr to develop your career. Ever since I joined Howorth as a graduate in 2006, the business has attracted some of the industry’s best talent and an enviable group of clients to work on. It’s an energising and inspiring place to work and I look forward to leading Melbourne’s team through its next growth phase,” said Potter of her promotion.

Frank PR lands Invisalign AU gig

By Jonas Lopez in Marcoms News on

Frank PR has won the comms account for dental aligner brand Invisalign.

The partnership will call for Frank PR to organise brand-building campaigns, mobilise influencers, and enlist special brand ambassadors. A news content portal called Doctors and Orthodontists will generate material sharing various information about Invisalign, such as maintenance tips for patients using the clear aligners.

Align Technology, the parent firm of Invisalign, introduced the clear aligners to the Australian market in 2002.

“As a consumer agency with beauty, trade, influencer, and big brand-building experience, we’re delighted to be working with Invisalign Australia, building advocacy for, and talkability™ around, their innovative products. Over the next year we’ll be working hand in hand with Invisalign Australia to create campaigns that will get people talking, sharing – and, of course, smiling too,” said Frank PR joint managing director Laura Jones.

Tech Leaders 2018 launches

By Philip Sim in Marcoms News on
MediaConnect’s 2018 Tech Leaders Forum will be held at the Crowne Plaza Resort, Hunter Valley on September 9 and 10.
 
The events will bring together 30 of Australia and New Zealand’s most influential technology journalists and influencers to hear from leading vendors, analysts and policy makers to debate key issues facing the ICT sector.
 
Tech Leaders 2018 is broadly themed around the idea that: “The Future is Now”, recognising how advanced technology like artificial intelligence, big data, ultra high-speed communications, automation & robotics, virtual & augmented realities, and the like have moved from the realm of sci-fi and R&D into the hands of consumers, businesses and government.
 
Tech Leaders will aim to explore both the promise of these technologies, as well as the challenges that will be faced by businesses and our broader society, as these technologies mature and become wide-spread.
 
The event offers ICT v

NEC’s Coombes joins NextDC

By Phil Sim in Marcoms News on
Angela Coombes, former corporate communications manager at NEC, has shifted to data centre provider NEXTDC, as head of corporate communications and media.
 
The new role brings to an end a seven-year stint at NEC, during which time the company’s brand underwent a dramatic shift as it repositioned itself from product-centric telephony provider to an ICT services firm.
 
The Brisbane-based Coombes will remain up north in her new role, which she described as having a  broader remit than her NEC position, encompassing internal, external and strategic communications.
 
“PR and media relations are only a part of this role, and while there is still going to be a lot of importance placed on building relationships with media, it’s also going to involve a lot of different activities with various stakeholders including internal communications, industry associations and analysts,” she said.
 
In the new role, Coombes will reunite with NEXTDC

WhiteGREY handles new Volvo campaign

By Jonas Lopez in Marcoms News on

PR outfit WhiteGREY Sydney has joined forces with the Australian arm of Swedish automaker Volvo for a new environmental campaign, called The Living Seawall.

A joint undertaking by whiteGREY, Volvo Car Australia, the Sydney Institute of Marine Sciences, and Reef Design Lab as part of the UN’s World Environment Day initiative, The Living Seawall comprises concrete tiles arranged in a pattern resembling the roots of the mangrove tree, which was once present in Sydney Harbour. The tiles themselves are made of reinforced concrete inlaid with fully-recycled plastic fibres.  

“Sustainability and innovation are at the core of Volvo’s brand philosophy and the Living Seawall reinforces Volvo’s commitment to tackling ocean plastic pollution,” said whiteGREY national executive creative director Chad MacKenzie.

“Solving the problem of plastic requires a truly innovative approach to creativity. In collaboration with SIMS and Reef Design Lab we came up with

WPP AUNZ sets up research management team

By Jonas Lopez in Marcoms News on

WPP AUNZ has established a special panel management company under the Data Investment Management Group, called Research Profile.

The new business is designed to undertake associated research activities for specific clients. Research Profile’s first assignment is to manage the research panel for Red Planet, which analyses data from Qantas Loyalty to draft consumer marketing analyses and behavior.

Former Research Now client development manager Spike Games comes aboard Research Profile as its new Business Development Director.

“We’ve been working together for over 12 months to refine the Red Planet research panel. The panel engagement and representation is unrivalled given the broad take up of the Qantas Frequent Flyer program.

“We are seeing response rates significantly above industry averages. Gaining access to rich profiles and verified respondents coupled with large scale consumer and B2B reach is increasingly valuable in this market,” said Data Inve

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