Sign in/sign up

5 Minutes with Geoff Quattromani

By Seamus Byrne in Media News on
Juggling freelance across a wide range of outlets and formats while running a podcast alongside a day job in digital transformation? That’s Quattromani’s routine and we’re catching up to find out more in today’s 5 Minutes.
What do you do and where does your work appear?
I'm heard on numerous radio stations across Australia, in Singapore and Malta. I appear on Sunrise and Studio 10. I write for The Australian, Men's Health, Car Expert and regularly and other websites from time to time. I also host my own podcast, Technology Uncorked, with two episodes per week (interviews and news/reviews). Outside of all of that I am the Digital Transformation Manager at Johnson & Johnson.
Anything else in your career you’ve been known for?
I run a yearly tech program at my old high school to encourage STEM with prizes and awards as my own way of giving back plus, encouraging our future tech leaders.
What did you really want to be when you were growing up?
It's always been tech for me, at 14 I was probably thinking I'd build and repair computers for the rest of my life. Kinda glad that isn't the case.
Which story or stories are you most proud of?
It's probably cases where I have an opportunity to break the news on something and line things up to go live in one day across TV, radio and online. The Kmart AR shopping experience was one example. It's a mountain of work behind the scenes that later fires off like a countdown on NYE.
What's your secret superpower?
Probably juggling my tech commentator life with my day job and family while hopefully making it appear like I have it all under control. I don't.
What are three top tips you can give PR pros for working with you effectively?
Please look at who you're contacting before doing so, find out a little about them to ensure your pitch is relevant.  
Understand that while you or your client thinks it's a great story, it might not be up my alley.
It's been said very often here but having a link to images (that doesn't expire) is critical when stories are time sensitive.
How do you like to start a PR relationship if you've never been in touch before?
Email every time and if possible we'll do virtual coffee to learn more about each other and how we can work together.
What's the most important lesson you've learned about journalism?
Serve your audience, not the PR or brand.
How do you hunt for good stories?
I like to look at trends and who the players are in those areas. And then, instead of waiting for press releases or a PR firm to do your work, I try to build relationships with brands and learn about their roadmap, their insights into the market, case studies etc.
What's been the biggest change in the industry over the past decade?
I went from being a YouTuber to community radio to working on a blog to TV/Radio/Freelance/Podcasting. Over that time the biggest change I am seeing is "access". Whether it is access to brands/PR or how you produce content. Some brands engage regardless of your audience size and some stop engaging because of a negative review. From a content perspective you don't have to have a website to have a voice when so many other mediums are now available.
What do you think is the most important issue facing the tech industry today?
It worries me that a handful of tech companies can make someone or something vanish from the internet in a click without any debate or appeal. Whether it is an image, a book, a movie, an app etc, we're seeing some major power plays happening in recent times and it shows how powerful they really are.
What's the biggest issue facing journalism?
Transparency. I find it appalling that you can disguise advertorial content as journalism, whether that is on TV, radio or written content. It is extremely misleading and unfair to the audience and the message they are hearing.
Exclusives are everything. Discuss.
They certainly help you in a pitch for a story to a publication but if I don't think the "exclusive" offers value to the readers/viewers/listeners then I don't want it.
What do you wish you'd never have to explain to readers ever again?
That a speed test of the NBN from your smartphone from your backyard is not a real reflection of your actual internet speed.
Name a recent story you wish you'd written.
Aleksandra Bliszczyk wrote a piece for the Guardian looking into the refurbished smartphone marketplace and really researched the pros and cons of each provider. Many other publications simply wrote what came to them in a press release from one provider. 
Who do you admire most in journalism today?
Roma Christian for her passion and drive in tech journalism.
Tegan Jones for her integrity in journalism.
Alice Clarke for her unique stories and angles.
Chris Griffith for his support and opening the door to freelancing.
Which industry publications, podcasts or other productions are on your unmissable list?
I'll listen to Queens of the Drone Age and The Wrap, read Pickr, Giz, Channel News and get everything else from the amazing people I follow on Twitter.
How do you keep up with what your colleagues are writing?
Twitter and the Epitome newsletter.
Which app has changed your life more than any other?
Google Photos and Drive. If it's important, it is backed up, and accessible from any device. 
Favourite screen-free hobbies?
Time with family, seeing my son grow up is absolutely incredible. 
What's your best party trick?
I could probably blind taste a wine and tell you which region it is from. Usually makes me just look like a wanker though. 
What’s your go-to song at karaoke?
Right here waiting for you - Richard Marx.
Favourite sporting moment?
November 16 2005. Australia beats Uruguay to qualify for the first World Cup in 30 years.
Have you ever been said to resemble a famous person or character? If so, who?
I once heard I look like Bert from Sesame Street, it's the nose I think... 
What's your favourite game of all time?
Not a huge gamer but it would be between GTA and Forza Motorsport.
Name five discs you'd want to be stuck with on a desert island?
Lord of the Rings trilogy, John Farnham Greatest Hits, Encarta 96.
What was your favourite TV show of the 2010s?
What vices do you lean into when you're chasing a tight deadline?
Double espresso
What's the most ridiculous buzzword in the industry?
Artificial Intelligence 
The PR fairy calls saying you can have the interview of your dreams. Who's it gonna be?
Jerry Seinfeld

Membership privileges

  • Read and comment an all stories
  • Weekly digest of media and PR news (optional)
  • Post media releases to PRWire newswire
  • Advertise job vacancies
  • List your business in our PR directory

Please note that Influencing is used EXCLUSIVELY by media and influencers, as well as professionals who manage marketing and communications within their organisations, so we need a work email address.

More Influencing|Tech

Wilson off to Crikey

By Jonas Lopez in Media News on
Cameron Wilson has started with Crikey as an associate editor.

He detailed in a tweet that he will cover various current affairs issues in Australia, ranging from politics to conspiracy and extremism.

Wilson was previously with the Pedestrian Group as reporter for Business Insider and Gizmodo. 

Follow Wilson on Twitter @CameronWilson.

SBS decommissions The World Game

By Jonas Lopez in Media News on
SBS brand “The World Game” is being discontinued after a 20-year-run.

The network revealed that the websites of The World Game and Cycling Central will be closed down. All their content will be published on the SBS Sport website instead.

Established in 2001 by famed broadcaster Les Murray and former Socceroos captain, and coach Johnny Warren, The World Game was a six-hour Sunday sports show covering Australian and international football. 

The show brought nationwide attention to football and was at its peak in 2006 when Australia competed in the FIFA World Cup for the first time in 32 years.

The live show was eventually cancelled and repurposed as a weekly livecast hosted by Lucy Zelic and David Basheer.

“The decision to retire The World Game website was not made lightly. A small number of roles will be impacted as a result of these changes. SBS is working closely with the employees directly affected,” a company representative said.

Caruana goes full-time with PR business Media-Wize

By Seamus Byrne in Media News on
Anthony Caruana has had a long stint as a freelance technology journalist, and has written across the gamut of industry publications. Always a freelancer, he also held long term roles with outlets including Lifehacker and Australian Macworld, and was the founding editor of Technology Decisions. His byline has popped up in pretty well every local outlet over the past 18 years.
In 2018 the start of a consultancy business, Media-Wize, was born and after two years of evolution Caruana recently decided it was time to hang up the press badge and focus on the new business.

We chatted to Anthony about the decision to end his journalistic career and his thoughts on the state of the industry in recent years.

How long has the shift been underway and what was the trigger for finally deciding it was time to go all in with the new business?

Kathryn, my co-founder and I, had the idea to create a media training consultancy at the end of 2018. But the decision to go all in, for me, really started to

Welsh signs on to AFL

By Jonas Lopez in Media News on
Sophie Welsh is coming to the AFL.

She hinted in a Tweet that a role at is already open for her, having also stepped down from the Melbourne Herald-Sun. 

Welsh was with the paper for almost three years, working up from an internship to digital producer. 

Follow Welsh on Twitter @Soph_Welsh.

Australian Community Media brings back regional printing

By Jonas Lopez in Media News on
Australian Community Media (ACM) will resume printing of publications in regional NSW, SA, and Queensland next week, reported Mumbrella.

ACM chief marketing officer Paul Tyrrell said specific titles in the three states have been marked to be back on the presses, but some websites may be decommissioned in light of lower ad revenues. The funding for the printing will come from the government’s Public Interest News Gathering program.

For NSW, the papers are The Armidale Express, Bellingen Courier-Sun, the Dungog Chronicle, and Wingham Chronicle. The Wingham Chronicle’s official website, however, will be incorporated into that of the Manning River Times. The Bellingen Courier-Sun website was recently shut down following the activation of a new northern NSW title, the Northern Rivers Review. 

The Goondiwindi Argus will be the only ACM title in Queensland to resume printing, as will the Coastal Leader and Flinders News in SA.

The ACM was forced to close down much of its print public

Queens of iHeartPodcast

By Elliott Richardson in Media News on
Technology podcast Queens of the Drone Age has signed a partnership with ARN’s iHeartPodcast Network Australia.

The show, helmed by Australian journalists Rae Johnston, Tegan Jones, Angharad Yeo and Amanda Yeo covers tech news and opinions, launched in January 2021.

The iHeart Network approached the group following their second episode with the deal seeing the podcast now joining the iHeartPodcast stable and reaching wider audiences.

In a press release Amanda Yeo said she and her co-hosts were excited to join iHeart.

"We’re absolutely stoked to be joining the iHeartPodcast Network. We were thrilled when iHeart approached us after our second episode dropped in January, and joining forces just seemed like a no-brainer!
“Our vision for Queens of the Drone Age has always been to make tech friendly, accessible, and fun. Tech is for everyone, and it’s been heart-warming to see so many people tuning in to geek out with us every week. Working with the iHeartPodcast Network will

2CA adds breakfast host

By Jonas Lopez in Media News on
Canberra station 2CA Forever Classics has tapped Jen Seyderhelm to join Paul “Holmsey” Holmes on the breakfast circuit, starting 19 April, reported Radioinfo. 

Holmes, who has been hosting the show on his own since 2018, said Seyderhelm joining the show took some time to negotiate. 

“Jen and I have talked about working together for a long time and at last it’s happening! Plus she knows more about most things than I do,” he said.

“Holmesy and I are great mates. I can't wait to wake up every morning as part of a station I love, with a team of not just colleagues but friends, and connecting with the people of the Capital and surrounds through fun, music and real local radio,” added Seyderhelm, who is a seasoned podcaster and has worked with Radio Canberra.

Influencing|Tech latest

Caruana goes full-time with PR business Media-Wize
After 18 years with a journo quill in hand, we chat to Anthony Caruana about shifting to full-time PR with his Media-Wize business. ... Show more

Queens of iHeartPodcast
Queens of the Drone Age signs on with iHeart Podcast Network.

Who broke media training?
We asked the question on how media training became so combative, and experts shared their thoughts. ... Show more

Media news latest

Wilson off to Crikey
Cameron Wilson is signed with Crikey.

SBS decommissions The World Game
SBS shutters The World Game.

Welsh signs on to AFL
Sophie Welsh is now part of the Australian Football League.

Marcoms news latest

Hamilton assumes GM post at Thrive PR Melbourne
Nicole Hamilton is in charge of Thrive PR Melbourne.

Einsteinz Communications signs on to the With Global Alliance
Einsteinz Communications is part of the With Global Alliance.

New travel clients join The MINT Partners stable
The MINT Partners has new travel clients.