History Will Be Kind teams up with Kärcher

By Craig Daveson in Marcoms News on
History Will Be Kind has announced cleaning equipment company Kärcher as the company’s newest client this week.
 
HWBK managing partner Emma-Jane Granleese said that her team “can’t wait to get cracking” on the Kärcher account, which will include promoting the company’s share-of-voice whilst working to launch new products for both consumer and trade audiences.
 
Kärcher business unit manager Phil Springall said that company, which is best known for its high-pressure cleaner, was“ excited to kick start a new strategic approach to communications”.
 
“HWBK’s agile approach, expertise and focus on innovation aligns perfectly with Kärcher and we look forward to working collaboratively with the cross-discipline team,” he said.
 

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Red Agency activates new production house

By Jonas Lopez in Marcoms News on

Red Agency’s foothold in the creative production game has been boosted with a new department called the Village Boulevard.

Village Boulevard is primarily geared towards graphic design, photo and video coverage, event management, and digital/social production, among others. Aside from its own assignments, the 20-strong outfit will also provide support for Havas Village’s other activities.

Current Havas brand and experience managing director Steve Fontanot is the team’s head, reporting to Red Agency Group CEO/Havas Group CCO James Wright. Red Agency executive director Kate Smailes was also appointed Village Boulevard ED.

“I’m excited to take this next step with the group. We’re off to a solid start and I look forward to further expanding our team and delivering world-class content and brand activities for the Red Agency Group and across the Havas Village. Having a number of specialists under one roof is a big advantage for our clients. With our expa

Publicis lands international Mercedes-Benz gig

By Jonas Lopez in Marcoms News on

PR conglomerate Publicis Groupe is now the global communications provider of automotive powerhouse Mercedes-Benz.

The agency landed the account after six months’ pitching to the carmarker, during which WPP and Omnicom submitted their own ideas for the brand.

Under the new partnership, Mercedes-Benz’s PR dealings in Australia will be under Publicis’ aegis while Saatchi and Saatchi will take care of other creative materials. A new Publicis agency office, Publicis Emil, will be opened in Berlin with current group COO for Europe and Latin America Justin Billingsley in charge. However, Publicis will not handle market PR work for Mercedes-Benz in the US, Germany, and China – other creative agencies are handling the tasks in all three countries.

"This was without a doubt the biggest pitch in the industry over the past 18 months, and one of the most significant wins the Groupe in many years. But more importantly, it is the living proof that the new model we'

Fenton-Jones joins Taurus

By Jonas Lopez in Marcoms News on

Seasoned journalist Mark Fenton-Jones has started work at PR agency Taurus Marketing.

The agency hired Fenton-Jones as part of a new thrust to bolster its content expertise. He will oversee the creation of case studies, timing releases of custom marketing items for newsworthiness, and share advice on media strategies, among other tasks.  

Fenton-Jones wields over 30 years’ experience in the media circuit, with most of it attained at the Australian Financial Review as writer and editor for enterprise, professional services, and special reports.

“I’m very proud Mark has chosen Taurus as his new home to help build our content division which is going gangbusters. We’ve been friends for many years from when he first interviewed me for the AFR and it’s a great joy to have someone I know so well on team. You know you’ve reached a certain success in life when you can work with friends and work doesn’t seem like work! And of course Mark’s

HWBK and Nestlé reaffirm ties

By Jonas Lopez in Marcoms News on

History Will Be Kind (HWBK) stays on as the PR provider for the confectionery portfolio of international food conglomerate Nestlé.  

The renewed partnership was secured in the wake of Nestlé’s recent campaigns that HWBK aided in. One of these successful projects was the revival of the Allen’s Green Frog after three years’ absence, which also introduced two new flavours as the Frog Family. As a result, HWBK’s work will focus on attracting interest towards the classic brands in Nestlé’s product line such as KitKat, with close collaboration from Nestlé officials.

“KitKat and Allen’s are two of our most exciting confectionery brands, both steeped in tradition but with bold expectations for the future alongside the innovative Allen’s Lollysmiths and KitKat Chocolatory brands. After a fantastic end to 2017, we’re delighted to welcome HWBK on board for the coming year,” said Nestlé head of m

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By Jonas Lopez in Marcoms News on

Sarah Kendell is off on the corporate communications track, joining Madden & Associates as its senior account manager.

Kendell joined the team last month after finishing up at the Financial Observer in December 2017 following almost two years as editor. Madden primarily deals in crafting communication strategies for finance institutions, super funds, and wealth management firms.

Stay in touch with Kendell on LinkedIn.

Pollack starts FCR managership

By Jonas Lopez in Marcoms News on

Michael Pollack has begun a new odyssey as content manager at business communications firm Financial and Corporate Relations (FCR).

He joined up with the company last month after finishing over four and a half years of service at professional continuing education company Kaplan, where he was a senior writer and producer. Financial content is old hat to Pollack, as he had handled futures investments at Tate and Lyle and the Sydney Futures Exchange, and was a senior production editor at Citi.

“Content is becoming more and more important for clients and the media. Michael has a strong writing background and his thorough industry knowledge will enable us to deliver even greater value to our clients in a fast changing landscape,” said FCR managing director Anthony Tregoning.

Follow Pollack on LinkedIn.

PPR hires new AU/NZ regional corporate chief

By Jonas Lopez in Marcoms News on

Communications firm PPR has signed on industry veteran John Rynehart as its new corporate director for the AU/NZ region.

Rynehart comes over from Four Communications Middle East, where he recently stepped down as deputy managing director. An accomplished journalist, he also has over 20 years’ experience in communication strategy, covering companies in sectors such as healthcare, aviation, and sports events, among others.

Rynehart will be in charge of PPR’s six offices in Australia and New Zealand from the PPR office in Melbourne.

“I’m excited by PPR’s community marketing approach and its unique geographic footprint that can help an organisation bond with the communities that matter to them, no matter where they are based. Coming back to Australia and joining a leading agency such as PPR is a real privilege for me. With a well-established and highly respected existing corporate offering and a talented team in every market in Australia and New Zealand, I

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