Setting new industry benchmark for agribusiness marketing and communications

Announcement posted by C7EVEN Communications Pty Ltd

This week C7EVEN Communications (C7EVEN), with its client Virbac Australia launched a revolutionary new worming treatment for sheep - TRIDECTIN™.
Using the latest technology this broad-spectrum combination drench for sheep with advanced patented formulation is a world-first for the industry, and C7EVEN is proud to have developed the fully-integrated marketing and communications campaign for the launch of this revolutionary new product.
C7EVEN Director, Adam Arndell says the campaign which includes TV, radio, print, online and social media advertising as well as creating the logo and packaging design, in-store point of sale, sales materials and targeted PR strategy, will premier nationwide this weekend setting a new benchmark in the agricultural sector.
“When we were developing the creative for the campaign we were adamant we needed to emphasis the revolutionary nature of the product. This is a new class of combination drench so we needed to go big and deliver something that has never been tried before in agricultural advertising and that’s where the idea to ‘Power-up your next drench’ came from,” said Adam. 
“Sheep producers ‘power-up’ their drenching program with Tridectin so we (C7EVEN) also ‘powered-up’ our advertising campaign by partnering with leading Sydney production house Conti Bros Films and Sydney Design and VFX house Fin Design to bring big movie special effects and cinematography to the advertising campaign and the result is incredible.”
Proving you don’t have to be a big city agency to deliver big city campaigns C7EVEN is proud to have worked with Virbac Australia on this product launch.
“We are a specialist regional and rural marketing and communications agency. We understand regional and rural consumers intimately, and we deliver marketing and communications campaigns designed to captivate this audience,” says Adam.

Virbac Australia Brand Manager for Tridectin, Terrance Loughlin said “We have been working with C7EVEN at Virbac for several years now and I am continually impressed by the quality of their work.  Finding a full-service communications agency that really understands the agricultural market is hard enough as it is. But finding an agency that produces exceptional creative ideas that communicate your product’s value proposition in the ag space is near impossible.  We have found that agency in C7EVEN and are so proud of what they have delivered for Tridectin.”

The TRIDECTIN advertising campaign launches this weekend and runs through until mid-November. 


Contact: Kate Munsie, Account Manager, C7EVEN, 02 6766 4513/ 0421 935 843

Media Assets:
  • 60 sec TVC - here
  • Print Ad - here
  • Tridectin Packaging  - here
About C7EVEN Communications
C7EVEN is the nation’s most progressive regional communications agency with offices in Sydney and Tamworth NSW, boasting a team of communication experts that connect organisations and brands with their audiences in real and meaningful ways. C7EVEN provide a range of marketing and communications services including stakeholder engagement, media, government and public relations, content marketing, event management and sponsorship, advertising, and digital marketing.
About Virbac Australia
Virbac is a global animal health company, ranked the 8th largest animal health company worldwide and is a major Australian exporter of animal health products to more than 20 countries around the world. 

Virbac Australia is an Australian success story, employing over 250 personnel. Producing several ‘Made in Australia’ accredited products, 2017 marks the company’s 30-year anniversary.

Media Contacts

Adam Arndell



Sara Crowe



Luci Smith

Account Manager


Kate Munsie

Account Manager

02 6766 4513

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