Company · Our story

    Connecting the people who make the news.

    Influencing is part of the Sydney-based MediaConnect Group, founded in 2000. From a single technology newswire to an AI-powered platform. This is how we got here.

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    Two decades in the making

    For more than twenty years, we've built the tools that connect journalists, PR professionals and experts, helping great stories find their audience.

    Influencing began inside the Sydney-based MediaConnect Group, founded in 2000. What started as a newswire serving the technology media has grown into a multi-channel platform used right across the news industry, from independent creators to in-house communications teams and agencies.

    The throughline has never changed: the best stories happen when the right people find each other at the right time. Our job is to remove the friction between a journalist with a question and an expert with the answer, giving communicators a fair, transparent way to share their news.

    The journey

    From a single newswire to a platform

    Five chapters in the making of Influencing, each one built on the relationships and trust of the one before it.

    2000 · The beginning

    A newswire is born

    The MediaConnect Group is founded in Sydney. Its first product is a newswire built for the technology media: a fast, reliable way to put announcements in front of the journalists who actually covered them.

    The newswire years

    Part of the daily routine

    As Australia's tech press grew, so did the wire. MediaConnect became part of the daily rhythm for editors and communicators alike, earning deep relationships across newsrooms, the foundation everything else is built on.

    Widening the lens

    Beyond technology

    What worked for technology worked everywhere. The network expanded across industries, and tools for finding the right contacts and tracking coverage grew up around the wire to meet how the industry was changing.

    Bringing it together

    One platform, three communities

    The separate tools became one. Influencing unified the workflow into a single multi-channel platform connecting journalists and creators, PR and communications teams, and the expert spokespeople they rely on.

    Today

    AI-powered, still independent

    Influencing is now an AI-powered platform used right across the news industry. Still Sydney-based. Still Australian-owned. Still focused on the same thing we started with: connecting the people who make the news.

    What we stand for

    The things that haven't changed

    Products evolve and the industry shifts. These three commitments have stayed constant since day one.

    Independent & Australian-owned

    We've never answered to a global holding company. Decisions are made here, with the local industry in mind, and that independence shapes everything we build.

    Built with the industry

    We build with and for journalists, communicators and experts, not around them. Their real workflows, frustrations and deadlines are what shape the product.

    Always evolving

    From a single newswire to an AI-powered platform, we've never stopped changing. The next chapter of the story is always being written.

    2000
    the year it all began
    Australian
    owned & operated
    1 platform
    three communities
    MediaConnect
    part of the group

    Part of something bigger

    The MediaConnect Group

    Influencing is the platform, but the company behind it is the MediaConnect Group, founded in Sydney in 2000 and still independently, Australian-owned and operated today.

    That heritage matters. Two decades of working alongside newsrooms and communications teams is what lets us build tools that fit the way the industry actually works, giving the people who use Influencing a partner that's accountable to them, not to a distant parent company.

    Meet the team behind it

    More about the company

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    Our teamThe people behind the platformPartnersWho we work with across the industryNews & pressThe latest from InfluencingOur eventsWhere we meet the industry

    FAQ

    Frequently asked questions

    Who owns Influencing?
    Influencing is part of the Sydney-based MediaConnect Group, an independent, Australian-owned company founded in 2000.
    How long has Influencing been around?
    The MediaConnect Group was founded in 2000. Influencing has grown from a newswire serving the technology media into a multi-channel platform used across the news industry.
    What is Influencing today?
    Influencing is a multi-channel, AI-powered platform that connects journalists, PR and communications professionals, and expert spokespeople, used across the news industry from independent creators to in-house teams and agencies.

    Ready to make the news?

    Join Influencing free and start connecting with journalists, PRs and experts today.