Fortress, a games culture and experiences company, has appointed Organic, One Green Bean, and the Havas Network to handle PR, social media, and content for the brand. The partnership aims to elevate Fortress' presence both in Australia and globally. Organic and One Green Bean will spearhead the strategic communications vision for Fortress Games, focusing on consumer and trade publicity, events, corporate profiling, and social media strategy. Beth Appleton, CMO at Fortress Games, expressed her excitement about the partnership, stating, “As we look to expand both in Australia and our online global brand, it was obvious that the team at Organic led by Annabelle (Gigliotti) was the perfect fit for us. Their understanding of our business, the diverse gaming community, and proven expertise across PR, social, and strategy make them the ideal partner for Fortress Australia.” Annabelle Gigliotti, Managing Partner at Organic Publicity, added, “Having worked with the incredible team at

Elevate Communication, a marketing and communications firm, has announced the addition of Phil Lutton, a seasoned journalist and strategic communications expert, to its team. Lutton brings 25 years of experience in both Australian and international media, having worked for Nine Publishing and covered four Olympic Games, World Swimming Championships, cricket Tests, and State of Origin rugby league. He is a recipient of the 2021 Australian Sports Commission Media Award and serves as a member of its judging panel. Most recently, he has been providing strategic communication counsel across various sectors, including sports, property, waste management, and aged care. Lutton updated his connections about the new career move with a quick social media post on LinkedIn. 'I’m happy to share that I’m starting a new position as Communication Director at Elevate Communication.' In a press release, he further expressed enthusiasm about his new role, stating, “Elevate is already established

Consumer Communications Specialist, Shweta Chawla has been appointed by Lionsgate as its new PR and Communications lead for South Asia division, Influencing India has confirmed.   Shweta expressed her excitement about the new role on LinkedIn, stating, "Joining Lionsgate presents a thrilling opportunity to contribute to one of the most innovative and boundary-pushing entertainment companies in the industry."  With a plethora of marcomm experience, before joining Lionsgate, Shweta served as a communications specialist with various agencies including Viacom18 Media, The Viral Fever, Tik Tok, Trell, and Amazon.   

Automotive disruptor Carma has appointed Sling & Stone as its communications agency of record to 'educate and build trust' around the pre-owned car buying and selling processes, according to a press release. Carma differentiates itself by owning the cars it sells and delivering them directly to buyers' homes with integrated financing options. Each vehicle undergoes a rigorous inspection and reconditioning process, with nearly 90% of evaluated cars rejected to ensure only top-quality vehicles are offered to consumers. Sling & Stone will support Carma’s expansion across Australia through a strategic approach that includes earned media, social media, and content-driven campaigns. In a statement to the press, Kasi Talbot, Global Head of Consumer at Sling & Stone, highlighted Carma's impact, said, 'Carma is disrupting the used car industry by offering a seamless, trustworthy buying experience. We’re excited to help them revolutionise the car-buying process.' Emily Meier

INOX Group has appointed Puneet Gupta as Head of Communications for INOX Air Products (INOXAP) and INOX India Ltd (INOXCVA), Influencing India has confirmed. In a social media update, Puneet shared his excitement about taking on a challenging role with the same organisation, "Excited to leverage my expertise in communications for driving purpose-driven brand growth, share compelling stories about the fascinating products and solutions, which are slated to make a difference to mankind," he wrote on LinkedIn. "Looking forward to rubbing shoulders with some of the finest cryogenic industry brains in the world, and contribute to the Group’s vision," he further added. With over 21 years of intrapreneurial experience in corporate communications, public relations, branding, CSR, and internal communications, Puneet brings a wealth of knowledge and expertise to his new role.

PR Professionals, the flagship of PRP Group announced the expansion of its energy portfolio with the addition of two premier clients, SAEL and Sunkind India, Influencing India has confirmed.  SAEL, a leading renewable energy company, specializes in providing decarbonizing solutions aimed at producing sustainable and affordable energy responsibly. Conversely, Sunkind India is a prominent Solar Engineering, Procurement, and Construction (EPC) company, renowned for its expertise in solar energy projects.  Dr Sarvesh Tiwari, Founder & Managing Director of PR Professionals, expressed delight at the addition of SAEL and Sunkind India to their clientele in the energy sector. ‘We are delighted to welcome SAEL and Sunkind India to our clientele in the energy sector,’ he stated in a release.  He also stated the two new clients shared the same commitment to sustainability and innovation, which aligns seamlessly with their agency's core values. ‘Both organisations embody a commit

B&K (Batlivala & Karani), one of the oldest financial services groups in India, has appointed Pitchfork Partners as its integrated communications partner, Influencing India has confirmed.  Under this mandate, Pitchfork will work towards enhancing the group’s external reach through strategic media relations, thought leadership and social media outreach.   Sharing his views on the appointment, Jaideep Shergill, Co-founder, Pitchfork Partners, stated in a release, “As our economy grows, the need for firms which understand money and can offer suitable research backed counsel to institutions and individuals alike is also witnessing a mounting demand."   "B&K has been at the forefront of this for over 140 years and we at Pitchfork are thrilled to be their strategic communications partner. We are confident that our extensive experience in financial services communications will help the firm in driving impactful conversations across mediums,” he further added.  Saah