Rant: PR only part of the chain
By David Hague, Australian Video Camera in Marcoms News on Tuesday, 14th October 2014 at 4:25pmLast week I had the good fortune to be ferried by plane to Sydney to participate in the launch of some new cameras/camcorders. In the process, I and others were wined and dined with no expense spared, and ferried back and forth by taxi.
Cameras are now in transit to me by courier for review in my (and other) magazines.
As we all know, this is pretty much par for the course for most of us, with the possible exception of the return airfares for some, albeit these days in cattle class on budget airlines as against business in days of yore.
All well and good – mostly.
My friends and family are of the opinion these are classy perks; I also get to continually play with nice toys many can never afford. Lots of gizmos and gee-gaws are even given for us to keep, and I...
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