PR wins: An Iconic move by Federation University Australia

By in Marcoms News on

PR Wins is a rolling column of new PR agency client wins.
Send all new wins to


An Iconic move by Federation University Australia

Icon agency won an integrated model contract with Federation University Australia in Melbourne this week.

The deal, set to commence immediately, will see Icon use its integrated model to tackle the University’s advertising and marketing program.

Managing director at Icon Agency, Joanne Painter commented “FedUni has achieved big things since it was launched in 2014. With a 5-star teaching reputation, beautiful campuses in Ballarat, Berwick, Gippsland and the Wimmera, and a powerful value proposition for metropolitan and regional students, the University gives integrated agencies like Icon plenty to work with when it comes to advertising and marketing.”

"We look forward to partnering with FedUni over the next few years and helping them amplify their strengths, create new conversations with students and build their brand," Painter said.

"The higher education category is changing rapidly and to stay ahead, universities need agencies who understand their journey. With Federation University, we're confident we can achieve some exciting wins together.”

Marketing and communications manager at Federation University, Phillip Crone said “We are delighted to announce the appointment of Icon Agency to FedUni's advertising services roster following rigorous tender process.”

"We were impressed by Icon's integrated model – particularly the focus on PR and communications – and the fresh thinking they will bring to our advertising and marketing program."


Primary Communication cruising along

Primary Communication has won the PR role for Cruise Line Industry Association.

MD of CLIA Joel Katz commented, “CLIA is looking forward to working with Primary as our new PR and government relations partner.”

“We've had a wonderful long-standing relationship with MG Media, but with their principal's retirement we had to find a new agency. After a competitive pitch, we chose Primary to take us forward.”

“Primary has decades of experience working with a range of industry associations and peak groups to build awareness and influence. We are looking forward to bringing our expertise to the table with CLIA,” Katz said.

Primary Communication CEO Chris Hall remarked, “We are excited to be working with CLIA Australasia on their PR and government advocacy program.”

“With strong growth in both the domestic and international market, and over one million Australians and New Zealanders cruising annually, we are really looking forward to building CLIA's reputation and influence within Australasia.”


Agent 99 makes the Winning Moves

Agent 99 PR has added game manufacturer Winning Moves to its client list.

Winning Moves MD Reid Herbert commented “We’re excited to work with an agency that not only have extensive experience reaching our target audiences, but are excited about our products, and are willing to take risks and try new things to showcase Winning Moves’ products to the Australian market.”

Director at Agent 99 Sharon Zeev Poole exclaimed “It’s a privilege to work with such an iconic brand as most of our team has very fond memories of playing Winning Moves classics like Pass The Pigs and Top Trumps.”

“We look forward to bringing the products to life through out of the box thinking and clever activations.”


Blackie McDonald appointed by Fuji Xerox Printers

Fuji Xerox Printers has selected Blackie McDonald Communications Group as its PR representative.

Head of marcoms at FXP Michelle Rochford said: “We are very excited to partner with Blackie McDonald as we look to solidify our position as an industry leader that services Australian businesses.”

BMcD CEO Tony Blackie remarked “We’ve been in the tech industry for the past 30 years, we are eager to apply our expertise in this space to make this a successful partnership.”

“Fuji Xerox is an iconic brand and is the local leader in print technology, we value the opportunity to work with Michelle and her team.”


Tabasco strikes a Zinger

Zing has taken away the PR and activations role for Tabasco in a bid to build awareness of the brand’s range of products in the food industry.

Brand manager of Tabasco Anthony Fotoulis said “We were delighted with the creativity, passion and strategic approach Zing presented in the pitch.”

“They showcased a thorough understanding of our brand.”

Zing head of PR Anna MacIntosh commented “TABASCO® is a world-leading brand so we are delighted to be appointed to the business and support their work with the foodservice industry.”

“It's a really exciting win for the agency.”


Primary Communication wins White Ribbon

Primary Communication is taking on White Ribbon’s campaign tackling violence against women by providing an integrated communication framework for the cause. 

Primary Communication CEO Chris Hall said “Primary is experienced in exposing highly sensitive, whole of community issues that need to engage difficult public conversations and secure critical behaviour change.” 

White Ribbon Australia CEO Libby Davies said “We welcome Primary Communication on board to work with us on continuing to focus White Ribbon's voice, enhancing our advocacy and prevention work and supporting men's engagement to take action to stop men's violence against women.”


A Vivid two years for Red Agency

Red Agency has taken hold of the PR role for Vivid Sydney’s annual light, music and ideas festival for the second year in a row.

Principal at Red Agency, Jackie Crossman said "Working on a prestigious and globally-recognised event like Vivid Sydney is a privilege for the team and the agency. We look forward to delivering even better results in 2017.”

The PR agency will drive Vivid’s strategic communications program, with the festival to launch on Saturday 17 June.


Red Agency set to drive as Gosford Classic Car Museum’s PR

Red Agency has been tasked with the role of increasing visitation numbers and increasing consumer awareness for Gosford Classic Car Museum, following its appointment as the museum’s PR today.

Kim Bradley, PR & events manager of the museum said  “We’re thrilled to be working with Red Agency, gearing up to take Gosford Classic Car Museum to the next level in 2017. “

Red Agency Sydney Principal, Jackie Crossman, said “We are proud to partner with Gosford Classic Car Museum so soon after its launch in Australia and look forward to delivering strong results in the year ahead.”

“Our PR program aims to truly move the needle for the museum, increasing visitors as well as consumer interest in these beautiful, classic cars.”


Magnum & Co takes home Pizza Hut deal

Surry Hills-based marketing agency Magnum & Co has won the PR role for Pizza Hut, following competitive pitches.

Marketing director at Pizza Hut, Justin Olivares said that campaigns have already been undertaken by the agency, and that the outcomes have been outstanding. 

"We are on a mission to bring back pizza as an experience. Having surveyed the market, we couldn’t be happier to be working with our new partners to share the Pizza Hut story.”

The company also took on The Wired Agency for SEO and SEM, and continues to work with Access PR on its corporate communications program.


Hemp Foods Australia turns to The 6AM Agency

The 6AM Agency has won the national communications agency role for the southern hemisphere’s largest hemp food wholesaler, retailer, manufacturer and exporter - Hemp Foods Australia.

Founder and CEO of the agency Gill Fish said that the company’s focus would be on promoting notions related to the dynamic and beneficial nature of hemp products.

"We are honoured to be working with Hemp Foods Australia, the largest grower of hemp in the Southern Hemisphere, to help educate Australians about the substantial benefits of this highly nutritious plant.

"We plan to utilise our deep wellbeing communications experience within a creative and integrated communications strategy to drive consumer conversations and engagement for Hemp Foods Australia in the health and wellbeing category."


Skillsoft and Yume on BENCH PR’s list of wins

This week, Tech specialist agency BENCH PR announced that it is expanding its client base with  two new additions: Yume and Skillsoft.

Recently acquiring $2.6 million in funding, Yume will work with BENCH PR to expand its seller-to-buyer online food marketplace across Australia.

Katy Barfield, founder & CEO, Yume said that Bench had come “highly recommended”. 

“BENCH PR are a highly skilled team with a social conscience. They were passionate about partnering with us and understand the unique marketplace we’ve built to help connect buyers and suppliers and reduce the estimated 3.9 million tonnes of food going to waste annually”.

Skillsoft, a leader in the eLearning industry who trains more professionals than any other country, chose the PR company in a bid to extend its reach across the APAC region.


Trish Nicol Agency wins a full five

QZ, Cadmium, Stargate, Stylecraft and Group GSA are all included in the new client portfolio of the property and design division at The Trish Nicol Agency.

Varying in functions, the client companies range in services across the fields of property development, architecture and interior design, and premium commercial furniture.

Each company has shown recent success, from the launch of Stylecraft’s new showroom, to the launch of Cadmium Property’s Surry Hills development, and JQZ’s development of 561 apartment in Homebush

Established in 2003, The Trish Nicol Agency offers PR, content creation, experiential and activation services to an array of brands both international and local - with 50 per cent of the agency’s business coming from the property and architectural design sector.


International webcasting marketers ON24 score Australian gig

Agent99 PR has taken on the role of introducing global webcast marketing company ON24 to the Australian digital marketing landscape.

Tim Johnston, Director of Demand Generation at ON24 said “We were incredibly impressed by the proposal put forward by Agent99 and the ideas it contained. We’re certain that the campaign will see great success for our Australian launch.”

In regards to the promotion of ON24, an Agent99 spokesperson said “We will be offering interviews with Tim Johnston from ON24, outreach to key media, providing social media strategy, releasing ON24 contributions, and providing case studies. These tactics will target the marketing, business and technology sectors.”


Sydney boutique agency represents Travel Portland

Sydney-based boutique agency Barking Owl Communications is set to represent Portland, USA’s official destination-marketing organisation, Travel Portland in Australia and New Zealand.

Travel Portland’s International Tourism Manager, Heather Anderson said, “We have been active in the Oceania region for some years and foresee the continued growth of the market especially with the US being the top long haul destination for Australians at this time.”

The 18 month project that commenced in February involves media and trade outreach, and a direct-to-customer influencer and activation based program.


DEC PR signs tradie site

DEC PR announced a new client partnership last week with tradie-hiring website Hipages.

Hipages PR and communications manager, Guillaume Papillon claimed that DEC PR was a “stand out” through the pitch process.

”Not only do hipages and DEC PR share a common vision of making things happen, we also found a partner that demonstrates a strong understanding of where our brand is at. One that gets how we leverage technology and innovate everyday to make life easier for Australians,” he said.

DEC PR’s CEO, Michael Henderson said “Tech and home improvements are two areas we have deep experience in and buckets of passion for. We’re now proud to welcome hipages to the agency and look forward to cementing a strong reputation for the brand among tradies, consumers and investors.”

The PR company commenced work immediately.


Taurus Marketing celebrates client expansion

Sydney-based marketing and PR agency Taurus is expanding its operations with four “new wins” joining its projects list.

Digital Jungle, Ochre Workforce Solutions, The mahjong Australia Tournament, and E3Learning have all joined the Taurus stable. The agency took on 3 new team members this year.

CEO and founder Sharon Williams said “We are proud to kick start the first quarter of 2017
on a high note, securing four new wins and helping smart and innovative companies develop
and implement their communication strategies to achieve their business goals.”