New independent newspaper to hit Sydney neighbourhoods
By Selim Unutmaz in Media News on Wednesday, 12th April 2017 at 4:52pmA new print newspaper will be delivered to 75,000 premises in Sydney’s inner East, West, and City following the launch of the Neighbourhood newspaper in May.
The newspaper’s aim is to deliver local news with global implications, according to publisher Jonathan Samway.
“Whether it’s film, television, advertising or news, the digital revolution of the last decade has changed things – radically. The pipe has widened, and there is so much information, so many choices, so much distraction and splintering,” Samway said.
“Media adaptation has to be about creating a significant micro-niche audience who are engaged with what you’re doing. Good storytelling assures that active engagement and that potent, focused audience.”
Samway believes ...
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