POCO India, a smartphone manufacturing company, has named Nitin Yadav as their new lead PR, Influencing India has confirmed.   POCO made the announcement on their LinkedIn page, welcoming Yadav and expressing excitement for the future. 'Welcome onboard, Nitin Yadav. Wishing you a fantastic and fulfilling journey with POCO India! We hope that together, we’ll reach even greater heights!'  In a post on LinkedIn, Yadav shared his enthusiasm for the role, stating, "Churning headlines for POCO, as I delve into the world made of MAD! Happy to share the news as I start my journey as the Lead PR at POCO India! Thank you Himanshu Tandon for the opportunity, looking forward to creating milestones for the brand under your guidance!"  With 12 years of experience in PR and corporate communications, Nitin Yadav has worked with notable companies such as Avian WE, OPPO, Huawei, Vivo, and Bite SKATEBOARD MEDIA. His expertise and achievements in the field make him a valuable addition to the PO

Verve Media, an integrated digital marketing agency, has announced the continuation of its partnership with Pragati, an industrial and logistics park developer based in Haryana for managing their social media presence for the fourth consecutive year, Influencing India has confirmed.  Over the past three years, Verve Media has managed Pragati's social media accounts, developed creative strategies, and enhanced the brand's online visibility. The agency will continue to focus on increasing brand awareness through strategic social media management and campaign execution.  Mayur Gole, Co-Founder of Verve Media, expressed satisfaction with the partnership, stating, "We are pleased that our dedication and deep understanding of Pragati have resulted in the successful retention of their social media mandate. This achievement reinforces our commitment to providing impactful solutions and delivering tangible results."  In a press release, Divya Sachdeva, spokesperson for Pragati,

PRable Global has secured the strategic communications and PR mandate from BOOTES, a Haryana-based net-zero company, Influencing India has confirmed. The partnership aims to enhance BOOTES's reputation as a leader in sustainable construction and building solutions through comprehensive communication strategies.  Aman Singh Madaan, Founder of PRable Global, commended BOOTES for its revolutionary initiative towards India's net-zero goals. 'We are excited to partner with them for PR. We believe that with our impactful tools and approach to media relations, we can showcase BOOTES's ethos rooted in Aatmanirbhar Bharat,' he said in a release.  Deepak Rai, Managing Director of BOOTES, highlighted the importance of raising awareness about climate change through the partnership. 'I am confident that our partnership will lead to increased awareness and appreciation of our brand presence,' he said.  PRable Global, known for its successful collaborations with renowned brands, will play a cr

Thinkin’ Birds Communications, a Nagpur-based creative communications agency, has acquired the digital media mandate for Royal Empire by MB Infra, a prominent real estate developer in Maharashtra, Influencing India has confirmed. The agency will focus on shaping Royal Empire's brand identity and marketing communications across both offline and online channels.  In a statement to the press, Amit Babaria, founder and managing director of MB Infra, emphasised the importance of a strong online presence in today's digital age, which led to the decision to partner with Thinkin’ Birds Communications.  "In today’s digital age, a robust online presence is key for business growth and profitability. That’s why we decided to partner with an agency capable of enhancing our brand in the online realm." Bhavik Mehta, brand chief and founder of Thinkin’ Birds, welcomed Royal Empire into their portfolio and stated that with innovative ideas, they aim to enhance the brand's digital presen

Avian WE has been appointed as the external communications partner for LG Electronics, one of India's leading consumer durable brands, Influencing has confirmed. The organisation will focus on enhancing awareness of LG's corporate initiatives, including its technological advancements, corporate social responsibility endeavours, and employer branding efforts. Jae Hyung Jun, head of corporate marketing at LG Electronics India, said he was excited about collaborating with Avian WE and emphasised LG's commitment to convey the message 'Life’s Good' to customers and inspire them to approach life with optimism.  "We are excited to collaborate with Avian WE to amplify our narrative reflecting our steadfast dedication to innovation and customer-centricity and also conveying the message Life’s Good to customers, inspiring and encouraging them to approach life with an optimistic attitude," Hyung Jun stated in a release.  Neha Mehrotra, managing director of Avian WE also expressed enthus

Britannia Industries Limited has appointed Aarushi Maheshwari, a seasoned communications specialist with over six years of experience, as its new public relations manager.  Maheshwari announced her new role on LinkedIn, expressing excitement about this new chapter in her career.  “Turned a new leaf earlier this month! Excited to share that I’m starting my new journey as a PR Manager at Britannia Industries Limited!"  Prior to joining Britannia Industries, Maheshwari served as a public relations manager at Genesis BCW, a leading communications agency. During her tenure, she led the development of annual plans, creative campaigns, content creation, network office communications, influencer management and strategy, and media relations for prominent companies such as BookMyShow, Uber, BSH Home  Appliances, Glance, and WhatsApp. 

Drone Destination, India's first DGCA-authorised Drone Training Organisation and a prominent player in the UAV (Unmanned Aerial Vehicle) industry, has announced its collaboration with Dentsu Creative PR as its official public relations and investor relations agency, Influencing India has confirmed.  Dentsu Creative PR will utilise its expertise to develop and implement communication strategies for Drone Destination, as well as manage media relations from its Gurugram office.  In a statement to the press, Alok Sharma, Chairman of Drone Destination, emphasised the importance of communication and stakeholder engagement in the business, especially in a burgeoning industry like drones.   "It gives me pleasure to partner with one of the most experienced and respected agencies in the country – Dentsu Creative PR. Communication and stakeholder engagement is extremely critical in business, especially in a sunrise industry like Drones."  He also highlighted the alignment of this partn