GUEST POST: Does the PR industry need a reputation boost?
By Tim Lince in Marcoms News on Wednesday, 27th June 2012 at 4:26pmGeoff Hoddinott, the managing director of Business & Technology PR, writes a guest post about whether public relations in Australia needs a reputation boost.
-
In the last decade the PR industry has toiled to prove it deserved a place above the advertising industry when it came to corporate and brand messaging, corporate and brand reputation and, more recently, online corporate and brand monitoring and management. The reputation of the PR industry was one very much based on strategic messaging, connecting with the right audiences and developing purposeful media relationships.
But two worlds collided… the growth of online audiences with its accompanying growth of online PR practice areas, and the demise of some sections of print media. The move by many agencies to the ‘always ...
To continue reading this article...