Children’s channel ABC3 set for brand transformation
By Briana Healey in Media News on Tuesday, 23rd August 2016 at 10:53am
This September, children’s channel ABC3 is set to undergo its first brand transformation since its launch in 2009. Going forward as ABC ME, the channel and its digital counterpart have been re-developed purely for primary school children and their families, with the aim to reflect and celebrate the lives, interests and diversity of young Australians.
Short and long form Australian content, and the best international programming selected for an Australian audience, will be delivered via a dedicated broadcast channel and new app that can be personalised by the user.
Brand new programs, including weekly pop culture review show News to Me, sci-fi action animation series Prisoner Zero and short-form documentary series This Is Me will sit alongside returning audience favourites i...
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