ABC Innovation appoints first Head of Strategy
By Briana Healey in Marcoms News on Thursday, 14th August 2014 at 1:47pmABC Innovation has announced the new hire of Louise O’Donnell as it’s first head of strategy, commencing August 18.
With over 17 years experience, Ms O’Donnell was digital director of multi-platform content company Hoodlum and has also worked as a strategic product consultant for Network Ten.
Other past responsibilities have included project director for YouTube Symphony Orchestra 2011, the largest streaming event that YouTube has ever seen, with over 33 million streams.
She was also the director of digital and broadcast at Sydney Opera House as well as the National Head of Digital and Interactive for Leo Burnett Australia from 2004 to 2006.
The role O’Donnell assumes is one of three new positions following the departure of former Head of Online and ...
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